Geekzone: technology news, blogs, forums
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.


BDFL - Memuneh
68813 posts

Uber Geek

Lifetime subscriber

#154696 4-Nov-2014 18:29
Send private message

Received this today:

Royal Philips, the global leader in lighting, has expanded its home lighting ecosystem range Hue to include the new Friends of Hue LivingColors Bloom and Friends of Hue LightStrips, further advancing the connected lighting revolution in New Zealand.

Philips Hue is a web-enabled LED home lighting system that is controllable using your smartphone or tablet. Friends of Hue light sources integrate seamlessly with Philips Hue, enabling users to choose from up to 16 million colours and programmable light scenes via the app (iOS or Android) on their smartphone or tablet*. Creative opportunities are endless using Hue apps – lights can slowly wake you up with the colours of sunrise, match the exact hue of a favourite photo or turn off automatically when you leave the house.

The Friends of Hue LivingColors Bloom is a compact and portable wireless light source, specifically designed to fit in hard-to-reach or small spaces. The Friends of Hue LightStrips are flexible two-metre strips of LED light designed to deliver indirect light, which can be cut to measure and tucked under a sofa or shelf to illuminate an architectural detail or otherwise dark space. Like the LivingColors Bloom, LightStrips’ colour can be tailored to match furniture or different occasions, moods or moments with the convenience of complete control through the Hue app.

General Manager for Philips Lighting New Zealand, Gordon Wiffen, says the new Friends of Hue range opens up even more light enhancing possibilities for people at home.

“Philips’ core focus is to improve people’s lives through meaningful innovation and the Friends of Hue do just that.

“The scope of smart LED technology means we are able to control lighting in a more intuitive, exciting and intelligent way – personalising your home environment through colour and light has never been easier.”

Using the internet automating service IFTTT (If This Then That), Philips Hue enables you to hook up to the internet via your smartphone or tablet and use the Friends of Hue as indicators for weather, stocks, sports scores, emails, social media and more internet services. They can be set to behave in any way you choose. For example, the lights can change colour if it’s going to rain and blink if you get an urgent email. They can also illuminate gradually as the sun sets, or flash in your sports team’s colours when they score.

Hue’s geofencing feature means your smartphone or tablet can detect when you or your family are approaching or leaving home and trigger the LivingColors Bloom or LightStrips to turn on or off automatically, or change colour or light setting – all without having to even take your device out of your pocket.

The ‘recurring schedules’ feature means you can programme Hue to enhance your family’s daily routine and create settings for activities such as waking up, homework or bedtime – without the need to reset each day. If you go on holiday, the timer function can be set to turn lights on and off at random times while you’re away to give you peace of mind.

The Philips Friends of Hue LivingColors Bloom and Friends of Hue LightStrips must be used with the Hue bridge found in the Philips Hue starter kit.

Philips Friends of Hue LivingColors Bloom (RRP $119.95) and Philips Friends of Hue LightStrips (RRP $139.95) are available nationwide at and select electrical wholesalers from October 2014. The Philips Hue starter kit is sold separately (RRP $279.95).

Friends of Hue LightStrips


  • Compatible with Philips Hue app and all third party apps developed for Hue (third party apps may incur subscription fees)
  • Wireless connectivity via Philips Hue bridge (available with the Philips Hue starter kit sold separately RRP $279.95)
  • Two metre flexible LightStrips, which can be cut to size
  • Tune, dim, and control your LightStrips from almost anywhere
  • Up to 16 million colours
  • 120 lumen output
  • 12W energy efficient LED lights
  • Adheres to any solid surface
  • RRP $139.95

Friends of Hue LivingColors Bloom


  • Compatible with Philips Hue app and all third party apps developed for Hue (third party apps may incur subscription fees)
  • Wireless connectivity via Philips Hue bridge (available with the Philips Hue starter kit sold separately RRP $279.95)
  • Naturally blends into your interior
  • Tune, dim and control your Bloom from almost anywhere
  • Up to 16 million colours
  • 120 lumen output
  • 8W energy efficient LED light
  • RRP $119.95



These links are referral codes


Geekzone broadband switch | Eletricity comparison and switch | Hatch investment (NZ$ 10 bonus if NZ$100 deposited within 30 days) | Sharesies | Mighty Ape | Backblaze | Coinbase | TheMarket | My technology disclosure

Create new topic
23654 posts

Uber Geek


  #1168754 4-Nov-2014 18:58
Send private message

$140 for some LED RGB strip light? Tell em they're dreeeeeaming....


2983 posts

Uber Geek

Lifetime subscriber

  #1168780 4-Nov-2014 19:18
Send private message

Everyone in NZ charges $140 for led strip lighting so they are in line with the retail channel. They are out of line with the likes of aliexpress and however!

My views (except when I am looking out their windows) are not those of my employer.


23654 posts

Uber Geek


  #1168787 4-Nov-2014 19:25
Send private message

Really? The last lot I needed in a hurry so off trademe was way less than that. Just usual 5050 RGB stuff.

I have some RGB + cool white in a single chip on the way to me from asia at the moment. Keen to see how they work to make a warm with the white and some red and green added in.


Create new topic

News »

Nanoleaf enhances lighting line with launch of Triangles and Mini Triangles
Posted 17-Oct-2020 20:18

Synology unveils DS1621+ 
Posted 17-Oct-2020 20:12

Ingram Micro introduces FootfallCam to New Zealand channel
Posted 17-Oct-2020 20:06

Dropbox adopts Virtual First working policy
Posted 17-Oct-2020 19:47

OPPO announces Reno4 Series 5G line-up in NZ
Posted 16-Oct-2020 08:52

Microsoft Highway to a Hundred expands to Asia Pacific
Posted 14-Oct-2020 09:34

Spark turns on 5G in Auckland
Posted 14-Oct-2020 09:29

AMD Launches AMD Ryzen 5000 Series Desktop Processors
Posted 9-Oct-2020 10:13

Teletrac Navman launches integrated multi-camera solution for transport and logistics industry
Posted 8-Oct-2020 10:57

Farmside hits 10,000 RBI customers
Posted 7-Oct-2020 15:32

NordVPN starts deploying colocated servers
Posted 7-Oct-2020 09:00

Google introduces Nest Wifi routers in New Zealand
Posted 7-Oct-2020 05:00

Orcon to bundle Google Nest Wifi router with new accounts
Posted 7-Oct-2020 05:00

Epay and Centrapay partner to create digital gift cards
Posted 2-Oct-2020 17:34

Inseego launches 5G MiFi M2000 mobile hotspot
Posted 2-Oct-2020 14:53

Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.

Support Geekzone »

Our community of supporters help make Geekzone possible. Click the button below to join them.

Support Geezone on PressPatron

Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.