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mdf



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Topic # 191178 26-Jan-2016 20:49
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I've been meaning to post this for about 6 months now, so late to the party I know.

 

Supercheap has a range of Stanley airtools (see for example this compressor).

 

I strongly suspect that this is a rebadged generic product churned out en masse by the same factory that makes everyone elses, though I have no first hand experience of it so can't actually comment on its quality.

 

I was surprised that Stanley (who I have always associated purely with hand tools - and quality hand tools at that) would lend its name to a powertool though - I would have assumed it would have been a B+D or DeWalt (or another one of their powertool subrands).

 

So far as I can tell, this is something unique to SCA in Australia and NZ.

 

Anyone know if this is something weird, or is Stanley looking at branding more powertools itself?

 

 

 

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  Reply # 1479496 27-Jan-2016 00:33
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OK - I reckon that it's a bit weird...

 

The compressor you linked to use the Stanley logo which is trademarked - but obsolete (tools viewed on Stanley B&D websites have the new logo with stylized "N").  Stanley B&D are marketing assorted power tools etc under "Stanley" brand, which seem to be positioned between their pro DeWalt products and handyman Black and Decker, but I don't see compressors there.

 

The link on Supercheap Auto's site to "user manual", the manual clearly states that "For service, spare parts or product information, please contact Smart Marketing Group Pty. Ltd."

 

That company is the importer/brand owner of the cheap "Blackridge" compressors / air tools sold by Supercheap, and I guess they sell the same stuff under other brands though other merchants.

 

It seems very unlikely to me that Stanley B&D would use such a company as intermediate distributor to Supercheap.  It also seems very unlikely indeed that they'd sit back and willingly allow another company to sell using their trademark for a "knock-off" product - even if it wasn't a product they sold locally.

 

My guess would be that this is something resulting from Stanley B&D activity in China, they could well be selling Stanley branded product there, and Smart Marketing are simply back-dooring that product into Australia/NZ. Quite likely that the Blackridge and Stanley branded compressors come out of the same factory - not saying that's an indication of respective quality, as they're clearly different, but as basically everything like this comes from China, they'll make to the the quality you want and price accordingly.  Stanley B&D USA probably wouldn't be very happy if their toll-manufacturer was selling product intended for the local Chinese market for Export to Aus, but it might be difficult to stop a very small percentage of production for the Chinese market from "leaking".

 

 


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