Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.


mdf



1709 posts

Uber Geek
+1 received by user: 479

Trusted
Subscriber

Topic # 191178 26-Jan-2016 20:49
Send private message

I've been meaning to post this for about 6 months now, so late to the party I know.

 

Supercheap has a range of Stanley airtools (see for example this compressor).

 

I strongly suspect that this is a rebadged generic product churned out en masse by the same factory that makes everyone elses, though I have no first hand experience of it so can't actually comment on its quality.

 

I was surprised that Stanley (who I have always associated purely with hand tools - and quality hand tools at that) would lend its name to a powertool though - I would have assumed it would have been a B+D or DeWalt (or another one of their powertool subrands).

 

So far as I can tell, this is something unique to SCA in Australia and NZ.

 

Anyone know if this is something weird, or is Stanley looking at branding more powertools itself?

 

 

 

Edit: hyperlink


Create new topic
5844 posts

Uber Geek
+1 received by user: 2890


  Reply # 1479496 27-Jan-2016 00:33
Send private message

OK - I reckon that it's a bit weird...

 

The compressor you linked to use the Stanley logo which is trademarked - but obsolete (tools viewed on Stanley B&D websites have the new logo with stylized "N").  Stanley B&D are marketing assorted power tools etc under "Stanley" brand, which seem to be positioned between their pro DeWalt products and handyman Black and Decker, but I don't see compressors there.

 

The link on Supercheap Auto's site to "user manual", the manual clearly states that "For service, spare parts or product information, please contact Smart Marketing Group Pty. Ltd."

 

That company is the importer/brand owner of the cheap "Blackridge" compressors / air tools sold by Supercheap, and I guess they sell the same stuff under other brands though other merchants.

 

It seems very unlikely to me that Stanley B&D would use such a company as intermediate distributor to Supercheap.  It also seems very unlikely indeed that they'd sit back and willingly allow another company to sell using their trademark for a "knock-off" product - even if it wasn't a product they sold locally.

 

My guess would be that this is something resulting from Stanley B&D activity in China, they could well be selling Stanley branded product there, and Smart Marketing are simply back-dooring that product into Australia/NZ. Quite likely that the Blackridge and Stanley branded compressors come out of the same factory - not saying that's an indication of respective quality, as they're clearly different, but as basically everything like this comes from China, they'll make to the the quality you want and price accordingly.  Stanley B&D USA probably wouldn't be very happy if their toll-manufacturer was selling product intended for the local Chinese market for Export to Aus, but it might be difficult to stop a very small percentage of production for the Chinese market from "leaking".

 

 


Create new topic



Twitter »

Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:





News »

Opera launches new mobile browser: Opera Touch
Posted 25-Apr-2018 20:45


TCF and Telcos Toughen Up on Scam Callers
Posted 23-Apr-2018 09:39


Amazon launches the International Shopping Experience in the Amazon Shopping App
Posted 19-Apr-2018 08:38


Spark New Zealand and TVNZ to bring coverage of Rugby World Cup 2019
Posted 16-Apr-2018 06:55


How Google can seize Microsoft Office crown
Posted 14-Apr-2018 11:08


How back office transformation drives IRD efficiency
Posted 12-Apr-2018 21:15


iPod laws in a smartphone world: will we ever get copyright right?
Posted 12-Apr-2018 21:13


Lightbox service using big data and analytics to learn more about customers
Posted 9-Apr-2018 12:11


111 mobile caller location extended to iOS
Posted 6-Apr-2018 13:50


Huawei announces the HUAWEI P20 series
Posted 29-Mar-2018 11:41


Symantec Internet Security Threat Report shows increased endpoint technology risks
Posted 26-Mar-2018 18:29


Spark switches on long-range IoT network across New Zealand
Posted 26-Mar-2018 18:22


Stuff Pix enters streaming video market
Posted 21-Mar-2018 09:18


Windows no longer Microsoft’s main focus
Posted 13-Mar-2018 07:47


Why phone makers are obsessed with cameras
Posted 11-Mar-2018 12:25



Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.



Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.