Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.

mdf



1826 posts

Uber Geek
+1 received by user: 520

Trusted
Subscriber

Topic # 191178 26-Jan-2016 20:49
Send private message

I've been meaning to post this for about 6 months now, so late to the party I know.

 

Supercheap has a range of Stanley airtools (see for example this compressor).

 

I strongly suspect that this is a rebadged generic product churned out en masse by the same factory that makes everyone elses, though I have no first hand experience of it so can't actually comment on its quality.

 

I was surprised that Stanley (who I have always associated purely with hand tools - and quality hand tools at that) would lend its name to a powertool though - I would have assumed it would have been a B+D or DeWalt (or another one of their powertool subrands).

 

So far as I can tell, this is something unique to SCA in Australia and NZ.

 

Anyone know if this is something weird, or is Stanley looking at branding more powertools itself?

 

 

 

Edit: hyperlink


Create new topic
6677 posts

Uber Geek
+1 received by user: 3428


  Reply # 1479496 27-Jan-2016 00:33
Send private message

OK - I reckon that it's a bit weird...

 

The compressor you linked to use the Stanley logo which is trademarked - but obsolete (tools viewed on Stanley B&D websites have the new logo with stylized "N").  Stanley B&D are marketing assorted power tools etc under "Stanley" brand, which seem to be positioned between their pro DeWalt products and handyman Black and Decker, but I don't see compressors there.

 

The link on Supercheap Auto's site to "user manual", the manual clearly states that "For service, spare parts or product information, please contact Smart Marketing Group Pty. Ltd."

 

That company is the importer/brand owner of the cheap "Blackridge" compressors / air tools sold by Supercheap, and I guess they sell the same stuff under other brands though other merchants.

 

It seems very unlikely to me that Stanley B&D would use such a company as intermediate distributor to Supercheap.  It also seems very unlikely indeed that they'd sit back and willingly allow another company to sell using their trademark for a "knock-off" product - even if it wasn't a product they sold locally.

 

My guess would be that this is something resulting from Stanley B&D activity in China, they could well be selling Stanley branded product there, and Smart Marketing are simply back-dooring that product into Australia/NZ. Quite likely that the Blackridge and Stanley branded compressors come out of the same factory - not saying that's an indication of respective quality, as they're clearly different, but as basically everything like this comes from China, they'll make to the the quality you want and price accordingly.  Stanley B&D USA probably wouldn't be very happy if their toll-manufacturer was selling product intended for the local Chinese market for Export to Aus, but it might be difficult to stop a very small percentage of production for the Chinese market from "leaking".

 

 


Create new topic

Twitter »

Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:





News »

Microsoft Dynamics 365 Business Central launches
Posted 10-Jul-2018 10:40


Spark completes first milestone in voice platform upgrade
Posted 10-Jul-2018 09:36


Microsoft ices heated developers
Posted 6-Jul-2018 20:16


PB Technologies charged for its extended warranties and warned for bait advertising
Posted 3-Jul-2018 15:45


Almost 20,000 people claim credits from Spark
Posted 29-Jun-2018 10:40


Cove sells NZ's first insurance policy via chatbot
Posted 25-Jun-2018 10:04


N4L helping TAKA Trust bridge the digital divide for Lower Hutt students
Posted 18-Jun-2018 13:08


Winners Announced for 2018 CIO Awards
Posted 18-Jun-2018 13:03


Logitech Rally sets new standard for USB-connected video conference cameras
Posted 18-Jun-2018 09:27


Russell Stanners steps down as Vodafone NZ CEO
Posted 12-Jun-2018 09:13


Intergen recognised as 2018 Microsoft Country Partner of the Year for New Zealand
Posted 12-Jun-2018 08:00


Finalists Announced For Microsoft NZ Partner Awards
Posted 6-Jun-2018 15:12


Vocus Group and Vodafone announce joint venture to accelerate fibre innovation
Posted 5-Jun-2018 10:52


Kogan.com to launch Kogan Mobile in New Zealand
Posted 4-Jun-2018 14:34


Enable doubles fibre broadband speeds for its most popular wholesale service in Christchurch
Posted 2-Jun-2018 20:07



Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.



Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.