ockel:
davidcole:
I wonder if sky will bring back (or spark will offer) the $10-$14 24 hour access. Sky got rid of it to force people to get a decoder....but I wonder if they noticed a drop in fanpass users as a result? There's occasions I'd be interested in that type of access, bathurst, All blacks games type thing. Or special events (like the olympics for a one off charge).
It was $15/day, $20/week and $60/mth. Sky got rid of it cos the "casual user" economics didnt stack up - not to force people to get a decoder. Fanpass is $55/mth (6m contract - cf $99/mth for the casual user who is expensive to serve) compared to $55/mth for basic+sport via satellite. The absence of a price difference is coincident isnt it?
Given the number of people that would hang out for a $5 Friday for FanPass suggests that $15/day didnt attract enough to justify a price point. Would you pay $10/hr to watch a Super15 game or an AllBlacks test or an F1 race? How does that compare to the cost to watch a movie at the cinema? Live sport has a price (think in terms of $/hr) vs movies vs delayed sport vs general entertainment. Quantify it for you personally - how much would you spend per hour of entertainment on each of those categories?
$10-$15 is about the equivalent of a movie price, and I think that is about right. There's no way I'd pay the $99 for a month....especialy since it 4 sport channels, and you can actually get a subscription for a month for $25 + $29 nowadays. But at the time they changed the pricing it was close to $100.


