"In what could be a pre-emptive strike against Netflix, Foxtel has halved the price of its subscription video streaming service to $9.99 per month, Presto.

Presto had been priced at $19.99 when it was launched earlier this year. Foxtel had originally planned to charge $24.99."

http://www.computerworld.com.au/article/552422/presto_price_closer_netflix_after_foxtel_halves_cost/

Got to love some competition