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#193446 11-Mar-2016 11:55
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Apparently the Napster founder thinks that we should be paying USD $50 (approximately $75 at todays exchange rate) to watch new release movies at home.

Hopefully that price includes the overpriced popcorn and drink too. 


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  #1511212 11-Mar-2016 11:56
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I saw that this morning and immediately said no never




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  #1511217 11-Mar-2016 12:02
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If four people go the "LUX" cinemas at $18 / head then it costs $72. This may be what he has in mind. I'd like to know more about the context. 

 

Movies at home, compared to anything live or in a theatre, are very cheap now....though they are months later. 

To see it at home on the same day it is released in cinemas? No queues? Watch a time that suits you in your own home theatre? Might be worth it. Make it a party. 
My brother has a huge room with about 8 armchairs - complete with cupholders - and large overhead projector onto a 200" (at least) wall-mounted screen. Ten people watching the latest Star Wars for $50 would be a good deal.  

 

He's probably talking up his book..... :-)  





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  #1511219 11-Mar-2016 12:03
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Well some might be happy to, but I wouldn't pay that much. 

 

Not the same ambience as seeing it in a movie theatre. It's part of the reason for seeing it in a theatre in the first place.

 

If I just wanted to watch it at home, I'd wait until it wasn't a new release. 





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  #1511221 11-Mar-2016 12:07
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The real question is will you buy a set top box and do this nearly every week to validate the business model?

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  #1511223 11-Mar-2016 12:08
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Stu:

 

Well some might be happy to, but I wouldn't pay that much. 

 

Not the same ambience as seeing it in a movie theatre. It's part of the reason for seeing it in a theatre in the first place.

 

If I just wanted to watch it at home, I'd wait until it wasn't a new release. 

 

 

I'm probably too free with my money. $50 for a release-day viewing of a new movie could be great value for anything more than two people. Single guys will be thinking WTF....but a group of friends or a family with several kids....there is value there if you have the viewing infrastructure to let everyone see it properly. 
 





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  #1511231 11-Mar-2016 12:20
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I plan to market an attachment to the set top box which will use the excess heat to maintain a reservoir of chocolate topping for the ice creams.

As the action increases the excess heat from the CPU will then be used to pop individual grains of popcorn until a large tub is full of chocolate dipped popcorn at half time interval.

There will be no popcorn during serious movies with no action. This is by design.

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  #1511234 11-Mar-2016 12:27
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People are quite prepared to pay a lot more than that to go and see their favourite band for a two hour concert.. Is there a big difference.





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  #1511258 11-Mar-2016 12:31
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Linuxluver:

 

I'm probably too free with my money. $50 for a release-day viewing of a new movie could be great value for anything more than two people. Single guys will be thinking WTF....but a group of friends or a family with several kids....there is value there if you have the viewing infrastructure to let everyone see it properly. 
 

 

 

Yep, that's one area where I could see this succeeding.

 

I read the Variety article that this one linked to. Apparently the plan is to appease movie theatres by giving a substantial portion of the fee (USD $20 was quoted) back to them. They also plan that $50 movie rentals would include two movie tickets to see it at the theatre of their choice. So the theatres can profit from confectionary stand sales.

 

So while it sounds crazy on the surface, it's an idea that may actually have some legs.


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  #1511259 11-Mar-2016 12:33
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vexxxboy:

 

People are quite prepared to pay a lot more than that to go and see their favourite band for a two hour concert.. Is there a big difference.

 

 

 

 

Yes





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  #1511260 11-Mar-2016 12:33
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vexxxboy:

 

People are quite prepared to pay a lot more than that to go and see their favourite band for a two hour concert.. Is there a big difference.

 

 

It's not the price, it's what you get for it. Going to see a good band in concert with thousands of other people is not the same as seeing it perform on TV. Same as watching a great movie in a theatre. 

 

Would I pay $75 for a new release movie if I had a 120" (or larger) screen at home? Perhaps! I don't have a screen that large though, so no I wouldn't pay $75 to stay home and watch it.





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  #1511268 11-Mar-2016 12:46
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My issue is that there are only one or two movies a year that I really want to see on release day. I'm pretty OK with waiting for the rest to turn up on iTunes for rent.





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  #1511270 11-Mar-2016 12:46
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If i had a home theatre and loads of money quite likely. I have neither.




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  #1511280 11-Mar-2016 12:57

 

 

Of all people, Sean Parker people proposing this! That is ironic!


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  #1511283 11-Mar-2016 13:00
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Price has come down.  I saw something similar about a year or 2 ago.  You needed a $350k digital projector and the movie was in the order of 10s of thousands.

 

I was designed for Hollywood types, and essentially you were a movie theatre at home and you received a digital copy the same as the theatres did.





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  #1511297 11-Mar-2016 13:16
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dclegg:

 

I read the Variety article that this one linked to. Apparently the plan is to appease movie theatres by giving a substantial portion of the fee (USD $20 was quoted) back to them. They also plan that $50 movie rentals would include two movie tickets to see it at the theatre of their choice. So the theatres can profit from confectionary stand sales.

 

 

So the theatre is going to get 40% of the fee for doing absolutely nothing. You could make a very comfortable living by owning a theatre that you kept closed... no power, wages, maintenance, etc. And all your prospective customers would be forced to watch movies at home... If the theatres don't go for it, I guess we can assume that their profit margin is somewhat more than that. 

 

The free tickets seem to me to be valueless... if you would rather pay $50 to see the movie at home, why wouldn't you pay another $50 (or substantially less in a couple of months) to see it again, at home?

 

 


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