Aesthetics have to do with how our brains react to certain forms. An EV does not have to look like a 1957 Ford. Different people will see different things in different forms, and rightly so. But there is broad agreement on the forms that are pleasing, the ones that are challenging, and the ones that are hopeless. Tesla cars have nice shapes and generally look appealing. the Rivian has a truly ugly front end and no normal human being would ever want to be seen in one. This is not a matter of taste. It is a matter of reacting with horror when a crocodile tries to eat you. Just because something looks radically different does not mean you should want to be near it.