IMO it is false economy buying a new car that is a lessor brand, vs a second hand near new with some manufacturers warranty on it, top brand car, for the same price. This is because the top brands, such as Toyota, Mazda, and even Hyundai these days, tend to have the more modern technology, and second hand means a lot of the initial depreciation should have already been wiped off it. Some of the new car, lessor brands, in fact can be old designs from other manufacturers, that are built under their own badge.