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278 posts

Ultimate Geek
+1 received by user: 63

Topic # 204630 10-Oct-2016 16:07
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So today I don't know how to internet.
I am trying to find out why some toyota corolla cars use a different grille emblem to the standard toyota logo


it's pretty much two lines (like a smaller Opel logo) instead of the 3 toyota hoops.
my internetting has failed to find a reason.....anyone know?


by the way, I have absolutely no use for this information, it's just bugging me that I couldn't find an answer.

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4509 posts

Uber Geek
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  Reply # 1648610 10-Oct-2016 16:17
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No idea why, but I have seen it on a couple of Toyotas (different emblems). They are all imports. All Toyotas sold NZ new will have the 'Three Hoop' badge.

7580 posts

Uber Geek
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  Reply # 1648676 10-Oct-2016 17:59
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"Also notice the logo, which is different from the Toyota logo we know in Europe. I discovered that in Japan, Toyota uses multiple logo’s. I’m sure it makes perfect sense from a marketing point of view (why else would they do it?) but it confuses the hell out of me. Nobody in Japan seemed to mind it though."



151 posts

Master Geek
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  Reply # 1649029 11-Oct-2016 11:16
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In Japan, Toyota have more than one "brand". As well as Lexus they have Scion (aimed at younger consumers) and for all I know, probably have others too. So the same car may be sold in different markets as different brands (ie: Toyota/Lexus). 

2764 posts

Uber Geek
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  Reply # 1649032 11-Oct-2016 11:20
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They will have multiple Toyota dealer networks.


Some networks get their own badge.


Sometimes they also give the same vehicle model a different name as well.


As we get second hand imports we see different badges and model names.

Nothing is impossible for the man who doesn't have to do it himself - A. H. Weiler

404 posts

Ultimate Geek
+1 received by user: 187

  Reply # 1649060 11-Oct-2016 11:46
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It's called Badge Engineering, or Rebadging. 


For instance let's take your example - Toyota. 


They have a Corolla E120, which is also known as a "Allex" and a "runX" and just "Corolla".


They're all variants of the same vehicle chassis, however the badges (Such as the Allex are sold in Japan by the "Toyota Vista Store" locations and the RunX models were sold in Japan Toyota Corolla Stores) denote the exclusive versions.


(I own an Allex and had the same question as you!)





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