BP ultimate rebranding

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ilovemusic

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#215067 11-Jun-2017 00:43

when did bp start calling it's 95 petrol ultimate ? i've seen several bp stations with ultimate signage but no 98 only 95 and diesel. seems to be devaluing the brand... ultimate used to be their best petrol. now there are levels of ultimate-ness ?

Jase2985

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#1797886 11-Jun-2017 05:31

they didnt

ultimate is also the branding for diesel

http://www.bp.com/en_nz/new-zealand/Products-and-Services/bp-fuels.html

dfnt

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#1797905 11-Jun-2017 08:45

Yeah it's the diesel, I got caught out by that once too

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Goosey

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#1797914 11-Jun-2017 09:28

@ OP, you are quite right. They are using the original 98 Ulitmate branding even when the 98 isnt avalible. The Diesel Ultimate branding has a black background. BP are just being cheapskate chumps and not investing in changing the branding on the sites and making people believe its the branding for diesel. What I dont get is why they set up stations with ultimate 98 and then take it away..... and in some cases bring it back. Either you are confident enough to sell it or not.

jpoc

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#1798218 11-Jun-2017 22:32

ultimate 98 works best in my engine. I get 5% better mileage compared to gull force 10 which is an ethanol 10% 98 octane blend and judging by how fast I can get up a local hill, I get a lot more power too.

tripper1000

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#1798376 12-Jun-2017 11:27

jpoc:

ultimate 98 works best in my engine. I get 5% better mileage compared to gull force 10 which is an ethanol 10% 98 octane blend and judging by how fast I can get up a local hill, I get a lot more power too.

Likewise mileage-wise - good stuff if your car has a high compression engine.

There is something funny going on with Petrol Station rebranding. Mobil changed the colours of their pump handles - the 91(or is it the 95?) is now light blue - the same as BP's 98, and their 98 is now red - the same as everyone else's 95 is. On a forecourt I have to read the numbers now as the colours conflict between brands.

Coil

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#1798379 12-Jun-2017 11:31

"From Regular 91 and Premium 95 to our top of the range BP Ultimate 98 and BP Ultimate Diesel"
Confirms my thoughts that Premium is 95, Regular is 91 and Ultimate is 98 (I run ultimate or Mobil Syno-something tech thing 98 stuff)

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Aredwood

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#1800911 14-Jun-2017 13:13

tripper1000:

There is something funny going on with Petrol Station rebranding. Mobil changed the colours of their pump handles - the 91(or is it the 95?) is now light blue - the same as BP's 98, and their 98 is now red - the same as everyone else's 95 is. On a forecourt I have to read the numbers now as the colours conflict between brands.

The crazy part about this is some petrol stations now use yellow for their diesel pumps, while the others still use black. Im now super careful to check that I have grabbed the diesel pump, including tracing the hoses, in case someone swapped the dispenser nozzles into different slots.

Mechanics are probably getting alot more repair work from people putting the wrong fuel into their cars. And supposedly some insurance companies now exclude claims where the wrong fuel was used.