Amazon.com today officially kicked off the countdown to Black Friday with the launch of the Black Friday Deals store and Electronics Holiday Gift Guide. This year, Prime members can access more than 30,000 Lightning Deals 30 minutes early and all customers will find tens of thousands of deals on more of the items they want. In addition, the curated Electronics Holiday Gift Guide and Gift Finder tool take the guesswork out of shopping and make it easy to discover all of the right gifts.

“Shoppers come to Amazon to discover the best deals on the best gifts and this year, we’re pulling out all of the stops,” said Steve Shure, Vice President, Amazon Consumer Marketing. “We’re giving Prime members early access to more than 30,000 Lightning Deals and for all customers, tens of thousands of great deals in the Black Friday Deals store. With incredible deals, fast delivery options, curated lists like our Electronics Holiday Gift Guide, gift recommendations, customer reviews and more, we’re making it easier than ever for customers to save time and money on their holiday shopping.”

Black Friday Deals: The Black Friday Deals store is the leading deals destination for customers this holiday season with tens of thousands of deals on top items including electronics, toys, clothing, jewelry, kitchen, and more, now through December 22. Prime members will get the first crack at more than 30,000 deals through Prime Early Access and all customers can find great deals throughout the season at www.amazon.com/blackfriday, including:

 

• 30% off Sony XBR55X900C 55-Inch 4K Ultra HD TV with a Blu-ray Player
• $170 off the Sony Alpha a6000 Mirrorless Digital Camera with 16-50mm Power Zoom Lens
• 47% off Jaybird X Sport Bluetooth Headphones
• Optima HD37 Full 3D 1080p 2600 Lumens DLP Home Cinema Projector for less than $800
• 40% off select Frye shoes, handbags, accessories and luggage/travel for men and women
• 40% off select toys from top construction brands including K’NEX, Tegu, and Magformer
• Up to 50% off select Home Automation products
• 20% or more off select Wilton and Pyrex bakeware products
• Deals from top Kitchen brands including Rubbermaid, KitchenAid, Paderno, and Instant Pot
• $10 off select $50 Black & Decker product purchases
• Up to 50% off hundreds of PetSafe items

Electronics Holiday Gift Guide: With more than 600 of this year’s hottest items, organized by category and gift recipient, the Electronics Holiday Gift Guide and Gift Finder tool help customers discover the right gift for everyone on their list – from the Photographer who wants the latest gear from GoPro and Canon, to the Gadget Guru who is eyeing the latest innovations from the Amazon Launchpad program like the Electric Objects Digital Art Display and Bluesmart Smart Carry-On Luggage.