Commonwealth Games - Opening Ceremony

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ockel

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#232213 5-Apr-2018 09:25

Watching the opening ceremony was excruciating – advertising every (almost) 10 minutes. Goodness knows if I missed anything interesting during the cutaway. During the nations ceremony my kids tried telling me that India was in the Americas and that Fiji was in the Caribbean as the region change occurred during an ad-break.

If I want an ad-free experience, am I forced to watch a streamed version of the event(s) or is that peppered with advertising too?

And is this a pre-cursor to what the RWC will look like? If so, then a Lightbox subscription will actually be worth paying for to have an uninterrupted viewing experience.

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#1988563 5-Apr-2018 09:29

Yes, the advertising completely ruined the continuity of the event and ended up providing VERY negative publicity for ANZ etc.

ockel

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#1988584 5-Apr-2018 09:41

It was so disruptive I didnt even watch so see how the opening ceremony closed - as soon as NZ had entered the stadium I switched off.

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itxtme

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#1988808 5-Apr-2018 14:52

And its continued with adverts throughout the actual event coverage, it is so disruptive. Makes me appreciate the Sky coverage of the past.. Seems to be every 5 minutes

nzkc

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#1988811 5-Apr-2018 14:58

ockel:

If I want an ad-free experience, am I forced to watch a streamed version of the event(s) or is that peppered with advertising too?

Watching the streaming via TVNZ OnDemand (at work....ssshhhhhh) I can confirm the adverts are littered in that stream too. Just like the broadcast TV. Quality of the stream is great though. I get that TVNZ want to make money out of this, however, I think they're stepping too far with the frequency of advertising. Also VERY repetitive advertising.

tdgeek

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#1988816 5-Apr-2018 15:09

Money making TV with sports breaks.......

Oblivian

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#1988833 5-Apr-2018 15:44

We cried for FTA. We got FTA

The ads albeit disruptive were always going to be a given. It cost them wayyyy too much to bring it royalty free or at least thank the person who coughed up for it.

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Oblivian

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#1988837 5-Apr-2018 15:51

I can't find the NZ figure of course, but the aussie one was reported to be $35-50mAU

As for ad timeslots.. ca-ching

https://www.tvnz.co.nz/content/dam/images/tvnz-sales/Comm%20Games%20Sales%20Pack_FINAL%20Version%20240918.pdf

migrif

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#1988849 5-Apr-2018 16:22

I was watching it on SEVEN in Australia last night and there were crazy amounts of ads here too.

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tdgeek

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#1988852 5-Apr-2018 16:25

Cant see myself watching any of it to be honest. Not if its like this

ockel

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#1988857 5-Apr-2018 16:30

Oblivian:

I can't find the NZ figure of course, but the aussie one was reported to be $35-50mAU

As for ad timeslots.. ca-ching

https://www.tvnz.co.nz/content/dam/images/tvnz-sales/Comm%20Games%20Sales%20Pack_FINAL%20Version%20240918.pdf

If thats true then on a population basis NZ would be something like $6.3-9m. I imagine it'd be one of the reasons why TVNZ was budgeting a near-zero profit for FY18.

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tdgeek

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#1988862 5-Apr-2018 16:31

Here is a loudmouth article to tell all of us off

https://www.stuff.co.nz/sport/opinion/102849074/wailing-about-ads-ruining-freetoair-games-coverage-take-a-chill-pill

No one excepts no ads, but from here and feedback to TVNZ, its too much. They should have a PPV streaming version, and leave ads on FTA broadcast, or they could do side by side broadcasts, and PPV the ad free one. They could even make the ad free PPV one have a few ads as long as it doesnt cut into anything relevant, use that for fillers between events maybe.

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ockel

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#1988865 5-Apr-2018 16:33

migrif:

I was watching it on SEVEN in Australia last night and there were crazy amounts of ads here too.

Such is the benefit of anti-siphoning. Force FTA to buy/show it - and somehow they have to recoup the cash. Even without antisiphoning (and a competitive bidding marketplace) we get showered with advertising (just no way of paying to get it ad-free!)

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tdgeek

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#1988866 5-Apr-2018 16:34

Some get locked out if its on Sky, fair enough. But when the FTA version is excessive ads, they will end up locking our eyes out as well. Next time round, the advertisers will know of the lower ratings, and down goes the ad revenue.

ockel

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#1988880 5-Apr-2018 16:49

tdgeek:

Here is a loudmouth article to tell all of us off

https://www.stuff.co.nz/sport/opinion/102849074/wailing-about-ads-ruining-freetoair-games-coverage-take-a-chill-pill

No one excepts no ads, but from here and feedback to TVNZ, its too much. They should have a PPV streaming version, and leave ads on FTA broadcast, or they could do side by side broadcasts, and PPV the ad free one. They could even make the ad free PPV one have a few ads as long as it doesnt cut into anything relevant, use that for fillers between events maybe.

Gee - its not like TVNZ hasnt had the Brightcove technology and known about the event for years. Apparently Lightbox can change providers and add PPV in a matter of months. Imagine if TVNZ could have added a PPV option (like Seven did for the Olympics?) and recovered some costs for the portion of the population that wants to pay for it!?? Imagine partnering with Lightbox (like the RWC apparently) to offer it on a subscription basis.

Maybe it needs a new CEO that isnt a dinosaur??? (BTW I dont think KK is a dinosaur).

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mattwnz

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#1988973 5-Apr-2018 18:37

Oblivian:

We cried for FTA. We got FTA

The ads albeit disruptive were always going to be a given. It cost them wayyyy too much to bring it royalty free or at least thank the person who coughed up for it.

That certainly isn't the FTA of old. They didn't used to put adverting like that during opening ceremonies of Olympics etc, they may have had a few but certainly not that quantity. I don't believe the UKs FTA broadcast of it had any advertising.

But to be fair, it was a pretty poor opening ceremony IMO, seemed pretty, low budget, even compared to the Melbourne one, or even NZs rugby world cup one. But maybe that is partly because we now expect awesome ones, and it was probably a lot better than the 1990 Auckland one.

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