rugby world cup not good for business?

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yuxek

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#56938 29-Jan-2010 01:05

there will be some businesses and sole traders who may lose the opportunity to do a bit of extra business at the rugby world cup in new zealand next year:

http://www.henryhughes.co.nz/current_issues/major-events-management-act.asp

good article about how a private rugby competition can have all these restrictions on business in public:

http://werewolf.co.nz/2009/09/the-media-celebrities-and-privacy/

there are no restrictions like this for super 14 games or cricket. why are people afraid of a little competition between brands?

JonnyCam

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#295538 2-Feb-2010 20:51

Why shouldn't a company who have put up large sums of money to help make sure events like this run in NZ be allowed to cash in on their advertising spend?

Your sole traders etc, will have an opportunity to sell during the RWC - but by just being there in their usual capacity, but not by claiming some association to an event going on for which they have not helped pay one cent towards (excusing, of course, the tax dollars which have also gone into this event)

Some of the main parts of this act might be to limit the actual ambush marketing - like at the last football world cup where some brewer gave people orange overalls / horns to wear in the ground, where the cup was helped to put on, by a rival company.

Like it or not, the RWC is a commercial enterprise, designed to generate revenue for the IRB to carry on whatever plans they have for the next 4 years. (and generate for the NZRU)

A lot of NZ businesses will get direct & indirect benefits from the RWC being held here, increase in customers etc. This act is really just a consequence of how the commercial world works now, and of large corporate sponsorhsips (and those sponsors / advertisers getting a return on investment)

Kyanar

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#295553 2-Feb-2010 21:38

Uh, Jonny? The law restricts ALL advertising within the zone of an event. So by "just being there" you have your operations hamstrung by your location. Suddenly you may not advertise AT ALL (apart from your shop's presence of course) until the event is over.

And like you said, massive amounts of taxpayer dollars went into it. In my mind, that means the event is sponsored by every New Zealand citizen and business, and those large corporate sponsors can go shove it.

JonnyCam

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#295820 3-Feb-2010 19:58

Yes, but in the "clean zone" there are exclusions for land & buildings.
Specifically, private land & buildings are not included as part of zone, meaning that being there, you can advertise as you normally would.

There have also been exclusions put in place for advertising which is being done by an existing business continuing to go about it's usual activities.
You may advertise as you wish, but billboards & carparks have been specifcally targeted to be part of thie clean zone.

If you'd had a billboard up for a year somewhere in the clean zone, it wouldn't be against the act.
This would have to tested in cour obviously - but rivals to the cup sponsors could go ahead and book advertising now for all the way through the cup and be considered normal commercial activity. (as long as it's not a billboard I guess)

Of course, any advertising claiming or alluding to a partnership or association with the event would still be a breach.

I do like the aspect of the law about ticket scalping, I wonder if the NZRU will be trying to push this through trademe.

I haven't actually seen what area they have delcared for the RWC, but would be interested in seeing how large they are.