With the COVID 19 components shortages and vastly increased shipping costs, discounts on anything a) electronic and b) heavy, large, fragile or bulky will be very hard to come by (preaching to the knowledagable here of course but relates to my next point).

TV's have been getting better and better for sure, and are now thin and light enough to move around fairly easily - but they are thin enough to be very fragile and are still packed as large bulky items due to this fact (and in some cases most of the weight is still there in the base rather than the TV itself to act as an anchoring point.

So fewer TVs produced, fewer TVs shipped or shipping prices accommodated == in some cases prices here likely to be above RRP before long. 

And of course as with any supply shortage, it if can be obtained and flipped for a profit, it probably will be. 

If experience over the past year on PS5s, Xboxes, PC parts, Cars, Houses etc. can tell us anything - if you want something now - get in, preorder if you can, but be prepared to pay at least RRP if not more - else your item will be come unobtanium for the foreseeable future. 

If I were in the market for one of these (I wish, missus has forbade any more TV purchases till one dies - I checked - it has to be of natural causes...) - I'd be at my preferred retailer and pre-ordering from their first in-bound shipment.