Was in HN the other day to browse and one of their sales folks showed me the Panasonic BluRay player. It was connected to a 42" Panasonic LCD panel and showing a custom disc which illustrates the quality difference between DVD and BluRay (side by side). There were also clips on Ice Age on the disc. Having seen BluRay before the quality was as good as I had experienced. When asked why they didn't connect the set up to say the 60"Sony SXRD for greater effect, they said Panasonic insisted the player be connected to a Panasonic panel! Price was not clear - there was a sticker for $2999 on it (!) and abouT $10K for the package (player and panel) but I was told the price for the player alone was more like $1999. Still a bit out of my current budget.