Sky's new market campaign to combat Freeview?

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lchiu7

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#13389 7-May-2007 20:13

Not sure it's coincidental or planned but just received some marketing material from Sky saying, I have a Sky dish (unused) on the roof. I could connect it up to Sky for $49 and receive all kinds of wonderful programming. Now I have had this dish on the roof on the roof for the past 4.5 years unused but this is the first correspondence I have had from them.

The proposition isn't compelling for me - I use the dish for Freeview and use TCL for my other TV services.

The press notes that Sky is not concerned about Freeview since it's all about programming - maybe not now but as folks figure out that for a one time cost of $160 (for an unauthorised set) they can discontinue their Sky service that they only purchased to get improved OTA reception. The ROI is pretty quick in that situation

Larry

Staying in Wellington. Check out my AirBnB in the Wellington CBD. https://www.airbnb.co.nz/h/wellycbd PM me and mention GZ to get a 15% discount and no AirBnB charges.

ZollyMonsta

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#69851 7-May-2007 20:16

A bit of both.

I got a package to join up, not long after I bought this house. I also just got the same package you got.
I suspect they keep a database of houses that have been installed, and now and then send these maildrops ('cos they know a dish is on the roof but not being used.. for Sky).

ZollyMonsta

lchiu7: Not sure it's coincidental or planned but just received some marketing material from Sky saying, I have a Sky dish (unused) on the roof. I could connect it up to Sky for $49 and receive all kinds of wonderful programming. Now I have had this dish on the roof on the roof for the past 4.5 years unused but this is the first correspondence I have had from them.

The proposition isn't compelling for me - I use the dish for Freeview and use TCL for my other TV services.

The press notes that Sky is not concerned about Freeview since it's all about programming - maybe not now but as folks figure out that for a one time cost of $160 (for an unauthorised set) they can discontinue their Sky service that they only purchased to get improved OTA reception. The ROI is pretty quick in that situation

Larry

Check out my LPFM Radio Station at www.thecheese.co.nz - Now on iHeart Radio, TuneIn and Radio Garden

As per the usual std disclaimer.. "All thoughts typed here are my own."

cokemaster

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#69853 7-May-2007 20:20

I got one here as well... I'm weighing up whether its worth while signing up to it or not.
Currently the programming in my opinion is rather poor for the programs I like, though the lack of a decent second provider is a bit of an issue as it doesn't help things.

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allstarnz

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#69900 8-May-2007 10:21

yip, appeared in my letterbox too. Funny thing is that i'm already a Sky subscriber, with my account registered to my address. So it went straight into the recycling bin.

lchiu7

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#69918 8-May-2007 13:34

So did mine :-)

Staying in Wellington. Check out my AirBnB in the Wellington CBD. https://www.airbnb.co.nz/h/wellycbd PM me and mention GZ to get a 15% discount and no AirBnB charges.