Sky's new market campaign to combat Freeview?

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lchiu7

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Topic # 13389 7-May-2007 20:13

Not sure it's coincidental or planned but just received some marketing material from Sky saying, I have a Sky dish (unused) on the roof. I could connect it up to Sky for $49 and receive all kinds of wonderful programming. Now I have had this dish on the roof on the roof for the past 4.5 years unused but this is the first correspondence I have had from them.

The proposition isn't compelling for me - I use the dish for Freeview and use TCL for my other TV services.

The press notes that Sky is not concerned about Freeview since it's all about programming - maybe not now but as folks figure out that for a one time cost of $160 (for an unauthorised set) they can discontinue their Sky service that they only purchased to get improved OTA reception. The ROI is pretty quick in that situation

Larry

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System Two: Popcorn Hour A200 , Oppo BDP-80 BluRay Player with hardware mode to be region free, Vivitek HD1080P 1080P DLP projector with 100" screen. Harman Kardon HK AVR 254 7.1 receiver, Samsung 4K player, Google Chromecast

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ZollyMonsta

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Reply # 69851 7-May-2007 20:16

A bit of both.

I got a package to join up, not long after I bought this house. I also just got the same package you got.
I suspect they keep a database of houses that have been installed, and now and then send these maildrops ('cos they know a dish is on the roof but not being used.. for Sky).

ZollyMonsta

lchiu7: Not sure it's coincidental or planned but just received some marketing material from Sky saying, I have a Sky dish (unused) on the roof. I could connect it up to Sky for $49 and receive all kinds of wonderful programming. Now I have had this dish on the roof on the roof for the past 4.5 years unused but this is the first correspondence I have had from them.

The proposition isn't compelling for me - I use the dish for Freeview and use TCL for my other TV services.

The press notes that Sky is not concerned about Freeview since it's all about programming - maybe not now but as folks figure out that for a one time cost of $160 (for an unauthorised set) they can discontinue their Sky service that they only purchased to get improved OTA reception. The ROI is pretty quick in that situation

Larry

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cokemaster

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Reply # 69853 7-May-2007 20:20

I got one here as well... I'm weighing up whether its worth while signing up to it or not.
Currently the programming in my opinion is rather poor for the programs I like, though the lack of a decent second provider is a bit of an issue as it doesn't help things.

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allstarnz

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Reply # 69900 8-May-2007 10:21

yip, appeared in my letterbox too. Funny thing is that i'm already a Sky subscriber, with my account registered to my address. So it went straight into the recycling bin.

lchiu7

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Reply # 69918 8-May-2007 13:34

So did mine :-)

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