Not sure it's coincidental or planned but just received some marketing material from Sky saying, I have a Sky dish (unused) on the roof. I could connect it up to Sky for $49 and receive all kinds of wonderful programming. Now I have had this dish on the roof on the roof for the past 4.5 years unused but this is the first correspondence I have had from them.
The proposition isn't compelling for me - I use the dish for Freeview and use TCL for my other TV services.
The press notes that Sky is not concerned about Freeview since it's all about programming - maybe not now but as folks figure out that for a one time cost of $160 (for an unauthorised set) they can discontinue their Sky service that they only purchased to get improved OTA reception. The ROI is pretty quick in that situation
Larry