Sounds good. Hope it's true. I'm reluctant to spend big money on an OLED TV after seeing the effect of burn-in on my Galaxy Nexus - not something I'd want to have at the front, middle or back or my mind after dropping 5 grand! At least LCD solved that particular problem a couple of decades ago.

For what it's worth I just bought a new Panasonic TV (DX740U) with a VA panel and it has the best blacks I've ever seen on an LCD. It won't do that simultaneous eye-burning brightness and perfect black of OLED, but it's seriously impressive. At my normal viewing settings black is completely indistinguishable from the screen being off.

I still remember the Panasonic NZ product launch a couple of years ago when they'd scrapped plasma and only had their new generation LCD's. Everything was about how these TV's were better than the plasma's - and we all know how true that was!

I've been quite impressed by the Panasonic LCD's so it's good to see somebody else noticing that as well. I'm really just not a fan of Samsung particularly their incredibly bright store demo modes with 4K content. Start playing some normal non HD FTA content on them and they look seriously average.

Looks like its an LCD behind an LCD.

I wonder how much thickness this will add to displays.  Though if I'm honest...I'm not worried by LCD thickness and picture quality trumps thinness.

this is strange as Panasonic AFAIK had already teamed up with LG to produce OLED panels... What happened?

hyperman:

this is strange as Panasonic AFAIK had already teamed up with LG to produce OLED panels... What happened?