Anyone else find it frustrating that even though Sky allow the rugby to be broadcast on Prime (albeit delayed) in widescreen they are still insisting on broadcasting in 4:3 on Sky Sport 1?

I appreciate that Prime is owned by SKY but why not let their customers that actually pay for the service view rugby in w/screen too without having to fork out extra for the Rugby channel.

I suspect that the broadcasting in w/screen on Sky sport 1 would lead to a rapid demise of the rugby channel and this is part of the reasoning.

I think the argument that most customers have a 4:3 TV is getting a bit old now. If you can afford to shell out $70 a month for SKY you can afford a widescreen TV.