I'm writing to express my extreme disappointment that you guys aren't supporting Macs with your new Sky Online service. It's not like no one owns them, in fact it's the fastest-growing computer platform available. You should be aware that TVNZ tried a similar thing with TVNZ OnDemand, a crippled Microsoft-based DRM service that just pissed people off. What do you know? TVNZ changed their distribution platform to online streaming, because it was less restrictive and more people could watch it. 

The style of content distribution you're engaging in is embarrassingly out of touch. People want content shifting, surely you understand that? They want it on their computer, iPod, phone, they want to stick it on a USB drive and watch it through their PS3 or Xbox... Why is Sky so afraid of letting consumers view content how they choose to? Crippling the service with DRM is just alienating the very people most likely to use this service, and that is tech-savvy consumers. 

Look at Apple and their iTunes model for buying TV shows/movies. They get it in a format which is playable on any number of mediums, including PCs/Macs, iPods, TVs, phones, etc. And look at Apple's reputation - people love them! Can't Sky learn anything from this? The fact that consumers pay Apple for each individual piece of content is no different from the fact I pay Sky upwards of $100/month for TV content.

In fact, even New Zealand's own current examples outshine your 'amazing new service'. TV3 has streaming of all their current affairs stuff, and TVNZ allow for downloadable content to iPods and other portable devices. What has Sky given us? Nothing.

I'd love to hear your rationale behind the way you've gone about launching this embarrassingly crippled service, excluding not only Mac users but each and every one of Sky's tech-savvy subscribers.

Regards,

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