Attended the Samsung 2018 launch last night. Here's the release and some photos taken at the event:

 

New QLED TV range is more than just a screen with chameleon like Ambient Mode, voice control, innovative One Clear Connection cable and stunning image quality

 

Coming into prime TV watching season, Samsung has today unveiled an impressive home entertainment lineup that transforms the role of the TV in the home with groundbreaking design elements, enhanced picture quality and intuitive smart capabilities.

 

The heroes of the new range are Samsung’s latest QLED TVs, which offer significant jumps in design and picture quality. 

 

“While picture quality is definitely the most important element of any premium TV experience, consumers are increasingly concerned with how the set fits with their home styling,” says Jens Anders, Director of Samsung New Zealand’s Consumer Electronics division.

 

“With our 2018 QLED TV range, we continue to deliver on picture quality, whilst recognising that New Zealanders want technology that works around them unobtrusively. With our new design enhancements, Kiwi audiences can now get closer to the action without distraction,” continued Anders. 

 

The average TV spends a large portion of its time turned off and Samsung’s latest range gives consumers unprecedented control over how their TV will look, function and perform in active use and even when sitting idle. With a wall mounted Samsung QLED TV, Ambient Mode mimics the pattern behind it to complement consumers’ home styling with a chameleon-like visual camouflage. It also displays news headlines, traffic reports and weather information or plays music.

 

“When the TV is not being used, instead of being left with a dominant black rectangle on the wall, with Ambient Mode it can now blend seamlessly into your home,” says Anders.

 

Another of Samsung’s QLED innovations is its One Clear Connection which cleverly combines both power and AV cables into one super thin, robust, Teflon-coated connection eliminating cord clutter. The low-profile cable available up to 15m allows the TV to be placed almost anywhere in the room without data or power outlets dictating the position. Also available for separate purchase is the Slim Fit wall mount making installation effortless and leaving almost no space in between the TV and the wall. The tiltable wall mount solution adjusts the QLED TV’s angle after mounting to achieve optimal viewing and allowing the TV to fit perfectly in any room.

 

The 2018 QLED range sets a new standard of picture quality for Samsung TVs featuring pure colour and deep blacks in a range of lighting conditions, times of day, or content on the screen. Samsung’s inorganic Quantum Dot technology means the QLED display helps ensure that colour remains pure at high brightness across both light and dark scenes. QLED display is also resistant to damage from burn-in, and Kiwis can enjoy added peace of mind with a 10 Year No Screen Burn Guarantee.

 

The Q9F QLED TVs feature Direct Full Array (DFA) technology that delivers pristine contrast with blacker blacks and pure whites. DFA uses a panel with zones of smartly controlled backlighting that adjust automatically to produce stunning images.

 

Despite the new innovations in design and picture quality, Samsung has ensured the 2018 TV range is as easy to use as ever. Set up time is drastically reduced with the new SmartThings* app and Samsung’s Universal Guide enables consumers to switch between live TV and streaming accounts with one intuitive
menu.

 

The range also responds to the rising demand amongst New Zealanders for large-screen televisions with the
introduction of seven models across the lineup that are 75 inches and above.

 

To complement the new TVs, Samsung will also be introducing an updated range of new audio products tailored to the different ways that people use their home entertainment system. With front-firing, up-firing and new side firing speakers, the HW N950 Dolby Atmos® soundbar creates an extraordinary cinematic experience that delivers 7.1.4 surround sound designed for a complete cinema solution, while the HWN650 soundbar featuring Acoustic Beam Technology takes the gaming experience to the next level. 

 

“Rising consumer demand is driving our commitment to ultra-large screen televisions. We’ve responded with an array of technology that supports consumers’ TV passions – sports, movies and gaming.

 

“Samsung is built on a foundation of constant innovation and our 2018 lineup will redefine TV through leading technology,” says Anders.