I always try to give the benefit of the doubt with these sort of things (Hanlon's razor and all) but after my elderly parents were very nearly convinced to sign up to wireless through Spark when UFB was mere months (possibly even weeks) away on their street using similar tactics and they already had excellent VDSL, I have little sympathy for the bad publicity they will get from this. To be fair though it is true that they're not the only ones in the telco industry to do it, and not the only industry that does it either.