chiefie: And apple being red could mean people are still know little about other possibility out there but instead choosing the red-branded service - and since it is forbidden to make direct comparison to another brand/company in NZ ads, the red here is you-know-what. Perhaps.
What makes you say that? I think this was once the case, but not anymore. I take it you haven't seen the Whittakers/Cadbury ad mentioned here (and numerous other ads).