Ummm Spark what the hell advertisement was that.

Forums › Spark New Zealand (including Skinny and BigPipe) › Ummm Spark what the hell advertisement was that.

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38 posts

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#1588250 8-Jul-2016 14:23

Not sure what they were thinking, im not sure what they were promoting or trying to sell. I ve seen a few comments about the video and what it is about and im still confused.

andrew027

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#1589214 10-Jul-2016 19:03

Interesting - watching TV this afternoon and they played the ad, then there was another ad, then a short (just a few seconds) follow-up with the Spotify logo followed by the Spark logo. Should have just done that to start with.

littleheaven

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#1589540 11-Jul-2016 11:19

I also thought it was a family violence ad and was left going 'huh?'. I suspect it's the first in a series that will eventually show us how Spark makes our lives better in all sorts of unexpected ways, and then it will all make sense. I suspect their marketing team wanted a "disruptive" commercial - one that doesn't immediately come across in the manner you'd expect.

Geek girl. Freelance copywriter and editor at Unmistakable.co.nz.

Paul1977

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#1589541 11-Jul-2016 11:23

It makes me want to go out and get Spark right now.

LWJCarroll

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#1593679 16-Jul-2016 20:24

We've seen the advert alot now and it still doesnt make sence...dont really like it just another junk idea from some mean minded marketing crowd some where...Weirdos in marketing these days ..so weird we dont care who its about??? weird...

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LennonNZ

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#1593705 16-Jul-2016 22:31

Watching the Extended Version it makes all sense now (Mostly)

I've seen the normal version a number of times and it made no sense to me at all.

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littleheaven

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#1594171 17-Jul-2016 20:20

Okay, now it's driving me nuts because the tag line "magic happens everyday" is grammatically incorrect. It should be "magic happens every day". It's wrong on everything - the ad, the website... Is there anyone from Spark's marketing team on here? It's quite an embarrassing error and I assume they'd like to fix it.

Edited to add: I've commented on their YouTube channel, so hopefully someone will notice.

Geek girl. Freelance copywriter and editor at Unmistakable.co.nz.

Sideface

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#1594173 17-Jul-2016 20:27

LennonNZ:

Watching the Extended Version it makes all sense now (Mostly)

I've seen the normal version a number of times and it made no sense to me at all.

I've seen the extended version a number of times and it made no sense to me at all.

Sideface

kiwirock

694 posts

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#1594185 17-Jul-2016 20:57

Wow, what a depressing TV spot. If that was Sparks intention they nailed it!

Sorry but I am the audience this spot is targeting. My daughter is around the same age and I work nights always trying to juggle sleep and saying hi to my daughter.

For me, it is just a depressing reminder of how little time these days you have for kids with work and the cost of living.

I also thought it was going to be about family violence to start off with.

This ad is also way out of touch with reality. Those working the types of jobs this guy does that ends up in late work nights definitely don't have the luxury of pissing around on their personal phones using the Internet while working. You might get away with it in a cubical or if you work more around technology. But certainly not on a job site that distraction is a cause for concern on. Like machinery and construction.

I did like the idea of the ad, I clicked with it, but in reality it's just a depressing reminder.

I think they just drowned the positive aspect of technology, way underneath the negative reality of that ad.

Gav.

AHitman

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#1594737 18-Jul-2016 21:23

This would have also made a good ACC safety ad, man listening to music in a hazardous work environment then BAM, serious accident.

Then an explanation as to why you should not do that..

Does an "italian tune up" work on computers?

PaulBags

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#1602273 1-Aug-2016 14:28

I've only seen the still ads at the new digital Christchurch bus stops. It's just looks like a Maori guy slapping some woman. And the next ad was a white V labelled pure. Thanks to these new digital bus stop ads if I wasn't already a spark customer I'd never become one. Even without the racist overtones these new digital displays are damn annoying.

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Pehesis

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#1602293 1-Aug-2016 14:41

LennonNZ:

Watching the Extended Version it makes all sense now (Mostly)

I've seen the normal version a number of times and it made no sense to me at all.

Extended version WTF. someone/group at spark is getting paid to much and smelling each others farts. next thing you know, there will be a directors cut. Here's an idea how about sack the whole team that comes up with these ads and pass that savings on to the customers. At least no body would be guessing on what spark is trying to achieve.

littleheaven

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#1602295 1-Aug-2016 14:48

Pehesis:

Extended version WTF. someone/group at spark is getting paid to much and smelling each others farts. next thing you know, there will be a directors cut. Here's an idea how about sack the whole team that comes up with these ads and pass that savings on to the customers. At least no body would be guessing on what spark is trying to achieve.

The culprits are Colenso BBDO and Proximity NZ.

Geek girl. Freelance copywriter and editor at Unmistakable.co.nz.

mattwnz

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#1602306 1-Aug-2016 15:08

Considering how well retro 80's stuff is doing now, including TV programs like Stranger things, you would think these advertising companies would look a doing a somewhat updated version of some of these retro adverts. eg The spot advert.The fact is that many people now making buying decisions grew up during that period. There is also an innocence to them. The current advert is bleak and nasty IMO, and not something we should be watching to watch. Especially in todays world where mass shootings and violence are daily norms. It is almost as though the marketing company just used some B footage from those family violence adverts, to cobble together this adverts, so a pretty lazy type of advert.

andrew027

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#1602316 1-Aug-2016 15:19

Pehesis: Extended version WTF. someone/group at spark is getting paid to much and smelling each others farts. next thing you know, there will be a directors cut. Here's an idea how about sack the whole team that comes up with these ads and pass that savings on to the customers. At least no body would be guessing on what spark is trying to achieve.

I'm waiting for the BD with the bonus disc of special features...

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