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Forums › Spark New Zealand (including Skinny and BigPipe) › Ummm Spark what the hell advertisement was that.
JaseNZ

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#198356 5-Jul-2016 20:17
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If i were you Spark I would fire whatever firm came up with the idea of your latest advertisement. 

 

Yes i did see it but for the whole ad I thought it was about family violence or something until I seen the spark logo at the end.




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thecatsgoolies
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  #1586685 5-Jul-2016 20:23
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Youtube link?



freitasm
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  #1586699 5-Jul-2016 20:42
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Must be talking about this:

 

 

Saw an article on StopPress about the ad yesterday and also went WTH?




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  #1586701 5-Jul-2016 20:45
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uhhh wut?




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MikeB4
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  #1586702 5-Jul-2016 20:46
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Not sure what the problem is.




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JaseNZ

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  #1586729 5-Jul-2016 20:53
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freitasm:

 

Must be talking about this

 

Saw an article on StopPress about the ad yesterday and also went WTH?

 

 

 

 

Sorry yes that one, did not know about the story on StopPress.

 

Thought I knew or was reasonably up to date on my music but did not even recognize the Pharrell Williams track.




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JaseNZ

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  #1586730 5-Jul-2016 20:54
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MikeB4:

 

Not sure what the problem is.

 

 

 

 

No problem , just don't really understand the ad or how it was supposed to be linked to Spark.




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  #1586731 5-Jul-2016 20:54
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The ad is great, it fits the brand/ There's more to come. can't wait!

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  #1586732 5-Jul-2016 20:54
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I see nothing necessarily wrong with the ad but I'm struggling to see how it relates to (let alone advertises) any of Spark's services.




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  #1586733 5-Jul-2016 20:59
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Spark gets emotive as it launches first big brand ad via Shine and Colenso

 
"Clive Ormerod, Spark’s general manager of marketing, says the aim of the new marketing push, which rolls out on television tonight, is to connect with consumers emotionally.

"Ormerod says his overarching aim is to tell a series of stories focusing on how technology within the Spark portfolio enables Kiwis to be entertained and connected, and also how Spark can help businesses connect with customers."

 

 

It's so "emotive" that it's incomprehensible - even with hindsight I can't see any connection with the Spark "brand".

 

Fail.




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JaseNZ

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  #1586759 5-Jul-2016 21:03
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Ahhh so that was an extended advert you posted @freitasm and that made a bit more sense although cannot see how it relates to Spark, that is not the one they show on TV the one showing on TV is a cut down version which does not really make sense.




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  #1586760 5-Jul-2016 21:04
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he streamed the music using his free spotify sub he got on his spark mobile.

 

 

 

DUH.

 
 
 
 

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  #1586785 5-Jul-2016 21:07
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Saw the ad on T.V. and I was honestly waiting for something to pop up explaining that the father was abusive - it really does ring of family violence/drunk bastard ads, and not at all of telecommunications, or anything even vaguely related.




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  #1586787 5-Jul-2016 21:10
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looking at the YouTube video, it was almost as though they got a random left over clip from one of the family anger adverts and put a spark logo at the end. It was a bleak and cold advert. Not the sort of advertising that we should be promoting.

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  #1586801 5-Jul-2016 21:31
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I thought it was pretty neat, Dad reconnecting with daughter. It was funny to see the "spot" dog on the couch.

Of course, it has us all associating the ad with spark and talking about it ...

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  #1586853 6-Jul-2016 00:14
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Get angry, get over it, take the kids to the pub, everything is fine... Makes all the sense. WTF?

 

First production environment I've ever seen anyone allowed to wear earphones in though. :p

Who's the ad for again? Pubs? Earphones? Anti-violence?

Edit: I reckon I could re-cut "Once Were Warriors" and have the same ad.. A few more tattoos though.

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