Telecom/Spark to offer Spotify Premium free in select mobile plans

Forums › Spark New Zealand (including Skinny and BigPipe) › Telecom/Spark to offer Spotify Premium free in select mobile plans

freitasm

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#141017 27-Feb-2014 10:14

Just received:

Telecom is joining forces with music service Spotify to offer Spotify Premium free and exclusively on selected mobile plans, giving customers access to more than 20 million tracks on desktop, tablet and mobile devices.

From tomorrow (Friday 28 February) all Telecom customers who use the $29 Ultra Mobile prepaid value pack, or who are signed up to the $59 monthly Ultra Mobile plan or higher, will receive a Spotify Premium subscription (RRP $12.99 per month) at no additional cost1. Existing customers on these plans qualify automatically for the subscription.

This news comes days after Telecom’s announcement that it will change its name to Spark later this year.

Telecom Retail CEO Chris Quin says the partnership with Spotify reflects the transformation of the business from traditional telco to a “customer-inspired provider of digital services, entertainment, mobile and data.”

“Free Spotify Premium is a ‘game-changer’ for mobile, and a great first stake in the ground after the announcement of the name change. The music offer will be a great bonus for existing customers and we believe it will attract more people to the Telecom mobile network.

“48% of kiwis say they now listen to music using their smartphones. Spotify is the best music service around - it lets you listen to the artists you love and helps you discover more music than ever before. If you’re not getting this already, you’re going to want it.

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Hammered
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#995317 27-Feb-2014 10:21

So only $29 a month for prepay, but $59 for on account plans? Something not quite right there...

nakedmolerat

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#995319 27-Feb-2014 10:24

Great news!

BUT why prepaid customer ($29) get more advantage than pay monthly customer? Why those on $39 plan cannot qualify for this?

heavenlywild

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#995323 27-Feb-2014 10:29

The restrictions are quite strange. Great idea, poor execution.

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NzBeagle

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#995327 27-Feb-2014 10:32

Can't understand that logic at all. Do they want people to go to the Prepay plan? $39 plan at least?!

jonathan18

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#995330 27-Feb-2014 10:33

Given it's Spotify Premium, does this come with all the usual features of this service, eg ability to use and save music on other devices? If it's restricted solely to allow Spotify to be used on that phone the benefits are more limited (eg, we use Premium on our mobiles, iPad, laptop and three Squeezeboxes). If it's a full Premium service, this would def. tempt me to move to Telecom, given it's cheaper than what I currently pay for mobile ($19) and Spotify ($13).

Noodles

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#995363 27-Feb-2014 11:08

Thanks Telecom/Spark for prefering prepaid customers over those on account. Makes me feel awesome to be excluded even though I pay $39 a month. I may have to drop down to a $29 prepaid plan, save $10 a month and get a free spotify subscription.

davidcole

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#995372 27-Feb-2014 11:11

Would be better if the data was zero rated as well for 3g, but better than a kick in the nuts I guess. Not enough to make me move from 2deg though.

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#995373 27-Feb-2014 11:13

jonathan18: Given it's Spotify Premium, does this come with all the usual features of this service, eg ability to use and save music on other devices? If it's restricted solely to allow Spotify to be used on that phone the benefits are more limited (eg, we use Premium on our mobiles, iPad, laptop and three Squeezeboxes). If it's a full Premium service, this would def. tempt me to move to Telecom, given it's cheaper than what I currently pay for mobile ($19) and Spotify ($13).

Quote from http://www.telecom.co.nz/mobile/mobile/overview/spotify/?pid=int533:
"Yes. Spotify Premium can be accessed on tablets, PCs, Macs and many smart TVs. Simplydownload the app and log in with your Spotify details. Only one device at a time can stream content. When you log in, you'll be prompted to make that the main device."

BigPipeNZ

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#995375 27-Feb-2014 11:15

jonathan18: Given it's Spotify Premium, does this come with all the usual features of this service, eg ability to use and save music on other devices? If it's restricted solely to allow Spotify to be used on that phone the benefits are more limited (eg, we use Premium on our mobiles, iPad, laptop and three Squeezeboxes). If it's a full Premium service, this would def. tempt me to move to Telecom, given it's cheaper than what I currently pay for mobile ($19) and Spotify ($13).

It is the full premium service, so yes you can sync offline, use multiple devices etc

Pretty sweet deal IMHO.

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Noviota

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#995405 27-Feb-2014 11:50

So I'm also on the $39 plan (open). Which gives me: 1GB mobile data, 300 minutes, and unlimited text.
To get the free Spotify premium offer I can move to either:
a. $29 prepay. Which will give me: 500MB mobile data, 150 minutes, and unlimited text. ($15 to get an extra 500MB mobile data - Total $44); or
b. $59 plan. Which will give me: 1.25GB mobile data, 500 minutes, and unlimited text.

So my options are:
1. Move to prepay and have less mobile data, saving $10 and getting free Spotify premium.
2. Move to prepay and pay an extra $15 to get the same data I currently have and gain free Spotify premium for a total of $5 extra over what I currently pay.
3. Move up a plan and get a small amount of extra data and heaps of extra minutes which I don't need. For an extra cost of $20, when Spotify premium only costs $12.99 per month.
4. Do nothing and not have free Spotify premium

Option 1 seems to make the most sense If I can keep my usage down. Considering I don't use the free Wi-Fi, if I changed my behaviour to use it, I think it would work.

Alternatively Telecom/spark could realise they can keep me paying $39 rather than $29 if they make free Spotify premium available on the $39 plan.

Noodles

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#995410 27-Feb-2014 11:55

Noviota: I'm in the same boat. It seems the prepaid value packs are just the same as being on account (minus the lock in). I'm weighing up my options, but at this point I think I'll change to $29 prepaid, save some money and get free spotify.

NonprayingMantis

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#995414 27-Feb-2014 12:01

Noviota: So I'm also on the $39 plan (open). Which gives me: 1GB mobile data, 300 minutes, and unlimited text.
To get the free Spotify premium offer I can move to either:
a. $29 prepay. Which will give me: 500MB mobile data, 150 minutes, and unlimited text. ($15 to get an extra 500MB mobile data - Total $44); or
b. $59 plan. Which will give me: 1.25GB mobile data, 500 minutes, and unlimited text.

So my options are:
1. Move to prepay and have less mobile data, saving $10 and getting free Spotify premium.
2. Move to prepay and pay an extra $15 to get the same data I currently have and gain free Spotify premium for a total of $5 extra over what I currently pay.
3. Move up a plan and get a small amount of extra data and heaps of extra minutes which I don't need. For an extra cost of $20, when Spotify premium only costs $12.99 per month.
4. Do nothing and not have free Spotify premium

Option 1 seems to make the most sense If I can keep my usage down. Considering I don't use the free Wi-Fi, if I changed my behaviour to use it, I think it would work.

Alternatively Telecom/spark could realise they can keep me paying $39 rather than $29 if they make free Spotify premium available on the $39 plan.

Wouldn't be surprised if they make more money off a prepaid $29 customer than a $39 postpaid customer anyway.
No bills to create or send, all the extras are managed through the app, so less call centre usage etc

NonprayingMantis

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#995417 27-Feb-2014 12:03

on a different note.

Worth comparing how well free spotify compares to Vodafone's music offering

http://www.vodafone.co.nz/vodafonemusic/

"The latest music delivered straight to your mobile every day
70 full music tracks including New Zealand's Official Top 40
Once you’ve downloaded your tracks play them anywhere in NZ and listen to them as many times as you like without using up your valuable data. No annoying ads, just great music.
There’s also handpicked playlists updated daily, including; exciting new releases, tracks from the biggest music events in New Zealand and the latest Celebrity news and gossip.
Try it now and get 4 weeks free. After your free trial ends, sign up to get the Vodafone Music Add-On for just $1.50 per week.
TXT music to 787 to register and start your free trial now"

A whopping 70 (70!) tracks, and only $1.50 per week.

reven

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#995430 27-Feb-2014 12:18

would only be interested if the streaming was free.

i would love to listen to pandora etc in my car but mobile data is way to expensive to do that every day.

for now im using google play music and syncing to my phone, but real streaming services offer way more variety.

so if telecom/spark zero rated this data, i would switch from vodafone.

ALTRON

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#995452 27-Feb-2014 12:38

Im on the $29 value pack. how long does it take for telecom to send some sort of code conformation for spotify?

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