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freitasm

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#143019 1-Apr-2014 10:57
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Just received:


JB Hi-Fi to partner with Telecom and Skinny Mobile exclusively

Telecom announced today it has an exclusive partnership with JB Hi-Fi, one of New Zealand’s largest home entertainment specialists, to offer customers Telecom and Skinny Mobile in store.

Effective from 7 April, Telecom will launch exclusively into all 13 JB Hi-Fi stores nationwide. JB Hi-Fi will sell Skinny Mobile prepay, Telecom prepaid and pay monthly plans and will be the first mass market retail store with the ability to sell Telecom home broadband packages.

Telecom Retail CEO, Chris Quin, says the strategic partnership provides a great opportunity for growth. “JB Hi-Fi is a big part of the New Zealand digital landscape. This great partnership gives customers even better access to world class technology on Telecom’s Mobile network.”

Ross Parker, General Manager of Skinny Mobile, commented, “We’re delighted to be partnering with JB Hi-Fi, one of our country's premier retailers. At Skinny we’re always striving to give our customers amazing prepay mobile value and we’re looking forward to working with the JB Hi-Fi team to bring Skinny Mobile to even more New Zealanders.”

General Manager of JB Hi-Fi NZ, Daryn Rickwood is looking forward to what the partnership will mean for both companies, “The direction Telecom is taking as it looks to deliver more digital and entertainment services on top of its existing network was one of the factors in the decision to partner with them.”

JB’s chose to partner with Telecom because of their extensive products, services, data and their leadership in the market.
This follows Telecom’s recent announcements of an exclusive Spotify partnership, online TV content coming soon as well as Telecom changing its name to Spark later in the year.

Telecom Retail CEO Chris Quin says the partnership with JB Hi-Fi is another great example of the transformation of the business from a traditional telco to a “customer-inspired provider of digital services, entertainment, mobile and data.”

Telecom’s renewed focus on mobile is beginning to reap rewards, with a net 200,000 additional mobile customers choosing Telecom over the 12 months ending 31 December 2013.

Skinny also continues to gain momentum in the prepay market after its rebrand in July last year. The partnership with JB Hi-Fi will strengthen Skinny’s growth and commitment to making great value prepay mobile widely accessible to New Zealanders.


This means Telecom and Skinny will be the only mobile brands available through JB HiFi.




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trig42
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  #1016431 1-Apr-2014 11:02
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WHereas previously, only Vodafone was available.

6 of one / half of the other? I personally feel that it is a good fit for JB - especially the Skinny brand.



wellygary
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  #1016432 1-Apr-2014 11:03
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This means Telecom and Skinny will be the only mobile brands available through JB HiFi.

Does it??,
The way I read it is that T/Com and Skinny products will become exclusive to JB, and thus places like DSE will no longer be able to sell those products, rather than JB having to give up sellign VF products.

 

I see it as saying that JB will be the only store to sell all 3 ( or 4 if the count skinny as seperate)  mobile brands...

Hammerer
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  #1016434 1-Apr-2014 11:07
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If Skinny were only selling through JB Hi-Fi then why would they say “... we’re looking forward to working with the JB Hi-Fi team to bring Skinny Mobile to even more New Zealanders.”



freitasm

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  #1016437 1-Apr-2014 11:13
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wellygary: Does it??,
The way I read it is that T/Com and Skinny products will become exclusive to JB, and thus places like DSE will no longer be able to sell those products, rather than JB having to give up sellign VF products. I see it as saying that JB will be the only store to sell all 3 ( or 4 if the count skinny as seperate)  mobile brands...


Yes, I read in a similar way, but asked Telecom before posting here and they confirmed it as being an exclusive JB HiFi deal, with other retail outlets being business as usual.





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Bung
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  #1016441 1-Apr-2014 11:25
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"Effective from 7 April, Telecom will launch exclusively into all 13 JB Hi-Fi stores nationwide." like 13 is a big number.

The press release reads like a rush of blood to someone's head. Who's dealing exclusively with whom?

Edit "the first mass market retail store with the ability to sell Telecom home broadband packages." seems to be the point. So there will be an alternative to the door knockers that come round at tea time.

wellygary
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  #1016449 1-Apr-2014 11:41
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freitasm:
wellygary: Does it??,
The way I read it is that T/Com and Skinny products will become exclusive to JB, and thus places like DSE will no longer be able to sell those products, rather than JB having to give up sellign VF products. I see it as saying that JB will be the only store to sell all 3 ( or 4 if the count skinny as seperate)  mobile brands...


Yes, I read in a similar way, but asked Telecom before posting here and they confirmed it as being an exclusive JB HiFi deal, with other retail outlets being business as usual.


Ahh on more careful reading , the only actual "exclusive" is the onselling of Telecom fixed line services...

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