well what i have to say, if the company is very active with this new branding, we should be seeing some changes happened overnight. However today marked the new launch of the branding,
I still see
* Telecom name still at their store.
* Yes, on my android phone, yes when I first turn on the phone, it has shown 10 second on SPARK NZ on the phone, but it changed back to Telecom NZ
* Gosh, some of the website content (checked at 4pm 8 August 2014) still need to be updated, the latest deal on mobile account for $39, it should give 400 minutes now. Not 300 minutes
* TVNZ Ondemand Apple app, still see Green Telecom sign...

this is what i am seeing so far...

So how confident on your excitement on the branding and attract new business and strategy to your company. I just don't know... i feel it is still the same unless it has a dramatical change...

COME ON SPARK (ex Telecom). You can do better!!!
Jacky