From Spark's website, "the price increases range from $2 to $13, depending on the plan" from 31 July 2026.

The issue I have with this is when I signed-up this included an IFP with a duration of 36-months where I receive a discount on the device (around $500, from memory). However, unlike in yesteryear, the discount is not applied upfront to the device any longer (it's applied over the IFP duration). This means if you elect to leave, say because of a price rise, you will lose the remaining portion of your device discount.

During the duration of the IFP so far, this will have been the first price increase for me. That's $5 a month for the main plan and $2 for the companion. And, well, $7 a month doesn't seem much, right? ... until you extrapolate it across the rest of the term - that's somewhere around $252. Almost half of the device discount.

It's also plausible to expect that there will be another increase in prices at year 2 and possibly year 3. By that point, the entire device discount will almost certainly have been completely eroded (and then some...).

While there was of course no assurance given that prices wouldn't rise over the term, I can't help shake the feeling that this seems a little bit like a bait and switch.

How do you feel about these changes?