Sorry the full editor was not working on my iPod touch. Anyway on topic telecom has swept the worst ad award on fair go for it's Richard Hammond xt ad campaign and I have to agree with them that if was not the best campaign. Your thoughts?
compost: Puts some of the runaway neophilia seen on this forum at the launch into perspective doesn't it?
Heh, true. It's funny - the initial teaser ad WAS very good. I think the fact that the follow up ads were so poor in comparison made them even more cringe-worthy.
Alan Gourdie didn't seem overly worried about it, and as he said it did it's job, got people talking and got the xt brand out there. Personally I think the State insurance ads were far more deserving of the award, and had the xt ads not been played quite so often they would have been less hated.
I didn't see the show but if it was the whole series of ads that won the worst ad award then I think that is a little harsh. The teaser was great IMO, and the other ads, whilst not being awesome, are by no means anywhere near as grating as the thin lizzy ad or the other nominees.
However if it was specifically for the speedboat one then I agree. Terrible ad that one. a speedboat goes faster than a picture message. How is that even remotely impressive?
Having said all that, I think the fair go ad awards are just a bit of fun. nobody really takes them too seriously.
In another topic tonyhughes is taking a bit too much pleasure in juxtaposing conflicting posts by simon14. Time to demonstrate how easy it is to play this game
Whoever had the balls at Telecom to approve paying Hammond to front the campaign deserves a standing ovation.
tonyhughes: Pretty average at very best. Hammond looked uncomfortable, overly scripted, forced.
Would have loved to have seen a NZ face fronting the campaign.
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