Telecom New Zealand ad with new logo

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freitasm

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Topic # 44251 25-Oct-2009 18:27

Here is the ad Telecom New Zealand will air later today:

Also, here is a website with more information, and a competition for the 30 days before Christmas

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Reply # 266725 25-Oct-2009 19:32

Is the competition of graffiti your town in pastels.

The ads tune is really bad, even it has a nice kiwi "go" mixed in.
This is a song for little children, this ad is for kids.

I hope Telecom get antsi about other using that little light on mine as well.

freitasm

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Reply # 266731 25-Oct-2009 20:50

I don't think it's a "song for kids". I think it's something to appeal to emotions - what most ads try to do.

By the way, you can see the making of this ad here. Also you can download the song from here.

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Reply # 266733 25-Oct-2009 20:58

well the song was written for kids, so technically it is a kids song, but the message isn't that clear, if you removed the logo at the end , could you tell what the add is about

freitasm

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Reply # 266740 25-Oct-2009 21:24

As my wife said, it's a "feel good ad". It's institutional, not product driven. So I'd say the reason the logo is seen last is for people to think about the ad and then "click" when the company name shows up.

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Reply # 266757 25-Oct-2009 22:55

hellonearthisman: Is the competition of graffiti your town in pastels.

The song used in the background is actually a gospel kids song, I think Telecom are trying to convert the masses to Christianity.

/end sarcasm

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Reply # 266776 26-Oct-2009 00:52

nate:
hellonearthisman: Is the competition of graffiti your town in pastels.

The song used in the background is actually a gospel kids song, I think Telecom are trying to convert the masses to Christianity.

/end sarcasm

ahahaha! nice one

freitasm

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Reply # 266987 26-Oct-2009 19:00

An interesting thought... People are happy when a company puts out an ad with 1,000 mobile phones playing a symphony using their ringtones, but unhappy when a company publicly commits to change.

Yes, go figure...

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Reply # 266993 26-Oct-2009 19:12

I think it's a nice change when a company tries to sell you an idea instead of a product. Then I would say that ;)

Now I wonder if we can get Briscoes to do that..

Any views expressed here are my own and do not necessarily represent the views of my employer Telecom NZ

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Reply # 266996 26-Oct-2009 19:15

Jughead: Now I wonder if we can get Briscoes to do that..

Amen to that

lduncan

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Reply # 267015 26-Oct-2009 19:53

freitasm: An interesting thought... People are happy when a company puts out an ad with 1,000 mobile phones playing a symphony using their ringtones, but unhappy when a company publicly commits to change.

Yes, go figure...

I think it's an ineffective ad. It seems like just another 'feel good' agency ad which washes over people. There's nothing of interest, it's too abstract, it just seems vapid on the whole. The making of video made me cringe.

I don't think most people watching it would see it as Telecom committing to change, and that's the problem. It isn't different, there is no change.

I wouldn't consider myself a usual Telecom basher, but a lot of this rebranding really turns me off, they could do so much better. It's frustrating in a way.

Maybe i'm just too cynical

For reference here's an excellent 'feel good' campaign from VW

http://thefuntheory.com/

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Reply # 267062 26-Oct-2009 21:57

Wasn't this tune used with Tear Fund/World Vision etc ads?

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Reply # 267075 26-Oct-2009 22:25

I have 3 points
- The Telecom at the end is too blurry. The text needs to have sharper edges.
- There is a small annoying 'nz' in the corner so I am wondering if AAPT is changing its name to Telecom Aus?
- How on earth does a phone call with Telecom make someone shine in any special way that callplus or telstra cant? Does a small halo appear above your head?

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mattbush

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Reply # 267142 27-Oct-2009 10:16

To me the logo looks like a jumbled up pile of cables representing issues Telecom seem to have atm satifying all their gaming internet users...lol

Actually, I think its good and was time for a change. The old log represented a lot of issues that are not relevant any more.

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Reply # 267151 27-Oct-2009 10:37

All this money wasted, just like Orcon wasting money on Iggy Pop... How about increasing the data caps instead Telecom or in Orcon's case fix their bandwidth issues.

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Reply # 267154 27-Oct-2009 10:45

Two things about the competiion site, doesnt workon IE8 had to switch to compatibility mode other wise you get :
Webpage error details

User Agent: Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 6.1; Trident/4.0; SLCC2; .NET CLR 2.0.50727; .NET CLR 3.5.30729; .NET CLR 3.0.30729; Media Center PC 6.0; InfoPath.2; .NET CLR 1.1.4322; Tablet PC 2.0)
Timestamp: Mon, 26 Oct 2009 21:41:33 UTC

Message: Expected ')'
Line: 129
Char: 10
Code: 0
URI: http://www.lightofmine.co.nz/javascripts/jquery.validationEngine.js

Message: Expected ')'
Line: 129
Char: 10
Code: 0
URI: http://www.lightofmine.co.nz/javascripts/jquery.validationEngine.js

Message: Expected ')'
Line: 129
Char: 10
Code: 0
URI: http://www.lightofmine.co.nz/javascripts/jquery.validationEngine.js

Second thing it doesnt like hyphenated names, nice work there :-)

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