Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.




BDFL - Memuneh
67907 posts

Uber Geek

Administrator
Trusted
Geekzone
Lifetime subscriber

#44251 25-Oct-2009 18:27
Send private message

Here is the ad Telecom New Zealand will air later today:



Also, here is a website with more information, and a competition for the 30 days before Christmas .




 

 

These links are referral codes

 

Geekzone broadband switch | Eletricity comparison and switch | Hatch investment (NZ$ 10 bonus if NZ$100 deposited within 30 days) | Sharesies | Mighty Ape | Backblaze | Amazon | My technology disclosure 


View this topic in a long page with up to 500 replies per page Create new topic
 1 | 2
1819 posts

Uber Geek

Trusted

  #266725 25-Oct-2009 19:32
Send private message

Is the competition of graffiti your town in pastels.

The ads tune is really bad, even it has a nice kiwi "go" mixed in.
This is a song for little children, this ad is for kids.

I hope Telecom get antsi about other using that little light on mine as well.



BDFL - Memuneh
67907 posts

Uber Geek

Administrator
Trusted
Geekzone
Lifetime subscriber

  #266731 25-Oct-2009 20:50
Send private message

I don't think it's a "song for kids". I think it's something to appeal to emotions - what most ads try to do.

By the way, you can see the making of this ad here. Also you can download the song from here.




 

 

These links are referral codes

 

Geekzone broadband switch | Eletricity comparison and switch | Hatch investment (NZ$ 10 bonus if NZ$100 deposited within 30 days) | Sharesies | Mighty Ape | Backblaze | Amazon | My technology disclosure 


 
 
 
 


3273 posts

Uber Geek


  #266733 25-Oct-2009 20:58
Send private message

well the song was written for kids, so technically it is a kids song, but the message isn't that clear, if you removed the logo at the end , could you tell what the add is about




Common sense is not as common as you think.




BDFL - Memuneh
67907 posts

Uber Geek

Administrator
Trusted
Geekzone
Lifetime subscriber

  #266740 25-Oct-2009 21:24
Send private message

As my wife said, it's a "feel good ad". It's institutional, not product driven. So I'd say the reason the logo is seen last is for people to think about the ad and then "click" when the company name shows up.





 

 

These links are referral codes

 

Geekzone broadband switch | Eletricity comparison and switch | Hatch investment (NZ$ 10 bonus if NZ$100 deposited within 30 days) | Sharesies | Mighty Ape | Backblaze | Amazon | My technology disclosure 


6389 posts

Uber Geek

Moderator
Trusted
Lifetime subscriber

#266757 25-Oct-2009 22:55
Send private message

hellonearthisman: Is the competition of graffiti your town in pastels.


The song used in the background is actually a gospel kids song, I think Telecom are trying to convert the masses to Christianity.

/end sarcasm

4553 posts

Uber Geek

Trusted
Lifetime subscriber

#266776 26-Oct-2009 00:52
Send private message

nate:
hellonearthisman: Is the competition of graffiti your town in pastels.


The song used in the background is actually a gospel kids song, I think Telecom are trying to convert the masses to Christianity.


/end sarcasm


ahahaha! nice one







BDFL - Memuneh
67907 posts

Uber Geek

Administrator
Trusted
Geekzone
Lifetime subscriber

  #266987 26-Oct-2009 19:00
Send private message

An interesting thought... People are happy when a company puts out an ad with 1,000 mobile phones playing a symphony using their ringtones, but unhappy when a company publicly commits to change.

Yes, go figure...




 

 

These links are referral codes

 

Geekzone broadband switch | Eletricity comparison and switch | Hatch investment (NZ$ 10 bonus if NZ$100 deposited within 30 days) | Sharesies | Mighty Ape | Backblaze | Amazon | My technology disclosure 


 
 
 
 


141 posts

Master Geek

Trusted

  #266993 26-Oct-2009 19:12
Send private message

I think it's a nice change when a company tries to sell you an idea instead of a product. Then I would say that ;)

Now I wonder if we can get Briscoes to do that..





Any views expressed here are my own and do not necessarily represent the views of my employer Telecom NZ

19282 posts

Uber Geek
Inactive user


#266996 26-Oct-2009 19:15
Send private message

Jughead: Now I wonder if we can get Briscoes to do that..


Amen to that

189 posts

Master Geek


  #267015 26-Oct-2009 19:53
Send private message

freitasm: An interesting thought... People are happy when a company puts out an ad with 1,000 mobile phones playing a symphony using their ringtones, but unhappy when a company publicly commits to change.

Yes, go figure...



I think it's an ineffective ad. It seems like just another 'feel good' agency ad which washes over people. There's nothing of interest, it's too abstract, it just seems vapid on the whole. The making of video made me cringe. 


I don't think most people watching it would see it as Telecom committing to change, and that's the problem. It isn't different, there is no change.


I wouldn't consider myself a usual Telecom basher, but a lot of this rebranding really turns me off, they could do so much better. It's frustrating in a way.


Maybe i'm just too cynical Laughing


For reference here's an excellent 'feel good' campaign from VW


http://thefuntheory.com/

36 posts

Geek


  #267062 26-Oct-2009 21:57
Send private message

Wasn't this tune used with Tear Fund/World Vision etc ads?

3455 posts

Uber Geek

Trusted

  #267075 26-Oct-2009 22:25
Send private message

I have 3 points
- The Telecom at the end is too blurry. The text needs to have sharper edges.
- There is a small annoying 'nz' in the corner so I am wondering if AAPT is changing its name to Telecom Aus?
- How on earth does a phone call with Telecom make someone shine in any special way that callplus or telstra cant? Does a small halo appear above your head?




Ray Taylor
Taylor Broadband (rural hawkes bay)
www.ruralkiwi.com

There is no place like localhost
For my general guide to extending your wireless network Click Here




784 posts

Ultimate Geek
Inactive user


  #267142 27-Oct-2009 10:16
Send private message

To me the logo looks like a jumbled up pile of cables representing issues Telecom seem to have atm satifying all their gaming internet users...lol

Actually, I think its good and was time for a change. The old log represented a lot of issues that are not relevant any more.

1054 posts

Uber Geek


  #267151 27-Oct-2009 10:37
Send private message

All this money wasted, just like Orcon wasting money on Iggy Pop... How about increasing the data caps instead Telecom or in Orcon's case fix their bandwidth issues.

1054 posts

Uber Geek


  #267154 27-Oct-2009 10:45
Send private message

Two things about the competiion site, doesnt workon IE8 had to switch to compatibility mode other wise you get :
Webpage error details

User Agent: Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 6.1; Trident/4.0; SLCC2; .NET CLR 2.0.50727; .NET CLR 3.5.30729; .NET CLR 3.0.30729; Media Center PC 6.0; InfoPath.2; .NET CLR 1.1.4322; Tablet PC 2.0)
Timestamp: Mon, 26 Oct 2009 21:41:33 UTC


Message: Expected ')'
Line: 129
Char: 10
Code: 0
URI: http://www.lightofmine.co.nz/javascripts/jquery.validationEngine.js


Message: Expected ')'
Line: 129
Char: 10
Code: 0
URI: http://www.lightofmine.co.nz/javascripts/jquery.validationEngine.js


Message: Expected ')'
Line: 129
Char: 10
Code: 0
URI: http://www.lightofmine.co.nz/javascripts/jquery.validationEngine.js

Second thing it doesnt like hyphenated names, nice work there :-)

 1 | 2
View this topic in a long page with up to 500 replies per page Create new topic




News »

Pre-orders for Huawei MateBook 13 open now
Posted 14-Aug-2020 14:26


Freeview On Demand app launches on Sony Android TVs
Posted 6-Aug-2020 13:35


UFB hits more than one million connections
Posted 6-Aug-2020 09:42


D-Link A/NZ extends COVR Wi-Fi EasyMesh System series with new three-pack
Posted 4-Aug-2020 15:01


New Zealand software Rfider tracks coffee from Colombia all the way to New Zealand businesses
Posted 3-Aug-2020 10:35


Logitech G launches Pro X Wireless gaming headset
Posted 3-Aug-2020 10:21


Sony Alpha 7S III provides supreme imaging performance
Posted 3-Aug-2020 10:11


Sony introduces first CFexpress Type A memory card
Posted 3-Aug-2020 10:05


Marsello acquires Goody consolidating online and in-store marketing position
Posted 30-Jul-2020 16:26


Fonterra first major customer for Microsoft's New Zealand datacentre
Posted 30-Jul-2020 08:07


Everything we learnt at the IBM Cloud Forum 2020
Posted 29-Jul-2020 14:45


Dropbox launches native HelloSign workflow and data residency in Australia
Posted 29-Jul-2020 12:48


Spark launches 5G in Palmerston North
Posted 29-Jul-2020 09:50


Lenovo brings speed and smarter features to new 5G mobile gaming phone
Posted 28-Jul-2020 22:00


Withings raises $60 million to enable bridge between patients and healthcare
Posted 28-Jul-2020 21:51



Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.


Support Geekzone »

Our community of supporters help make Geekzone possible. Click the button below to join them.

Support Geezone on PressPatron



Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.