More then just a calendar, the IT Screen Goddess Initiative is a national media and advertising campaign designed to reach target audiences we have failed to reach via traditional means.
The calendar aims to dispel the "geeky" image of IT and the perception that IT is not a desirable career for women, by providing a life expose of real women with unreal careers – all living and loving IT. We hope you enjoy it as much as we enjoyed making it!
Each month includes a biography of the woman featured that month, as well as a significant date in technology history, covering leading technology women such as Ada Lovelace, Grace Hopper, Hedy Lamarr, Anita Borg and our Australian contingent of WWII General MacArthur Bureau female cytologists, Diana Ryall, and Ann Moffatt.
100% of profits will be distributed to active industry groups to go towards supporting role model, career events, mentoring activities, and other intervention projects plus nominated technical, scientific and medical funds/associations.