froob:
They actually seem to be doing the opposite... UFB is just being installed in my area, and we received a letter from Vodafone offering us a "special offer" of unlimited cable (50Mbps) plus phone line for $69.99 per month, locked in for 24 months.
They are targeting people who are on the cusp of being able to sign up for UFB. That makes sense from one perspective, but it's a bit poor to be trying to pile more people on unlimited plans onto an already overloaded network.
This thread is what has stopped me from signing up to cable for the last year or so.
Did they pretend in the letter that it was UFB you would be getting and not cable? Friend of a friend fell for that false advertising letter carryon and cancelled the install just in time.