Just to clarify, the Advertising Standards Authority is a non-government entity.
The ASA decisions are not legally binding but if a company looses a dispute then the only punishment is the resulting embarrassment.
I suspect the commerce commission would also find that vodafone is meeting the same CIR and PIR of the UFB network on their FiberX / fiber to the node cable network.
I think it becomes misleading when a customer can get UFB Fibre or FibreX (Cable) and due to the naming they order the Cable. The issue I keep trying to drum into peoples heads is as soon as fibre arrives and you own a home you need to get it as the government is subsidising the install (Or even paying for it?) - If you think you don't need it and wait eventually they'll reach a target at which point its up to ISPs/Clients to fund the installation and if you are down a long driveway it could cost a hell of a lot of money. Might affect the resale of you house even if a buyer realises they might have to shell out thousands to get fibre installed.
So due to this branding the same thing might happen - A non-technical home owner thinks they have fibre and then when they sell up a buyer points out the lack of Fibre and the cost to install it.
Maybe buyers aren't as fussy as me but if I move again the first thing I'll be doing is a broadband address check and then if fibre is available whether its already installed.
The easiest way to distinguish those false advertising or scam is apply it to other tech and see if you can call them fiber too.
For example, with their train of thought and the criteria they've set, you can go around and tell people that your 4G mobile phone is basically fiber too because:
1) Your phone is connected to a cell tower that's backed by fiber somewhere down the line. Who cares about the 'last mile'?? 2) Technically 4G can achieve over 1Gbps depending on the spectrum bandwidth or carrier aggregation.
They should just embrace DOCSIS 3.1 with channel bonding and wider OFDM channels for what they are. Which isn't that bad of a tech at all with n+0 node split and 40Gb+ throughput as backhaul.
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