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freitasm

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#11470 25-Jan-2007 10:03
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Just got this press release... It looks good, having free phone calls between Wellington, Auckland and Christchurch! But the release doesn't say much the plan costs, and neither the landing page on TelstraClear Big Back Yard.

When can I sign up for something with no price anywhere in sight?

TelstraClear has smashed toll boundaries for households, turning the Auckland, Wellington and Christchurch phone book into a ‘Big Back Yard’ for regional phone calls.

The ‘Big Back Yard’ offer covers homes in the Auckland, Wellington and Christchurch phone book area.

TelstraClear Head of Consumer Steve Jackson says many households can now say goodbye to toll bills when calling within their phone book area.

“For years people in and around Auckland, Wellington and Christchurch have been told that it isn’t possible to remove toll boundaries. We’ve risen to the challenge and introduced a service that gives households a big back yard when it comes to regional calls,” says Mr Jackson.

“The old rules no longer apply.  By signing up to TelstraClear and Big Back Yard people can stop listening to excuses from other companies and spend more time talking to friends and family anywhere in their phone book area,” he says.

Mr Jackson says ‘Big Back Yard’ is the first of a number of new services TelstraClear has planned this year.

“We are about to get the chance to deliver more to customers throughout New Zealand, so what better way to start than by making life easier for households in and around New Zealand’s three main regions.”

TelstraClear’s ‘Big Back Yard’ offer is available to residential customers in the areas covered by the Auckland, Wellington and Christchurch White Pages™ 2006/07 phone books. All new and existing customers will need to sign up to TelstraClear’s Big Back Yard by calling 0508 010 229 or going online to www.telstraclear.co.nz/go/bigbackyard

As part of the Big Back Yard offer, customers will be committing to TelstraClear’s Residential InHome or HomePlan phoneline and calling offering for a minimum of 12 months.





 

 

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juha
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  #58804 25-Jan-2007 10:07
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This should be popular in Auckland - the 09 local calling zone isn't anywhere near big enough to cover the whole city.




freitasm

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#58805 25-Jan-2007 10:09
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Ooops. What's going on with TelstraClear?

I have just called their number to get a pricing for this offer. In summary, it's free, with a $99 termination fee if you disconnect before 12 months.

Now comes the catch: the lady told me this is local calls in your area. Bummer, this is strange, because I already have local calls in my area. Reading the press release it sounds as it was free calls between Wellington, Auckland and Christchurch.

The press release should read "The ‘Big Back Yard’ offer covers homes in each of the Auckland, Wellington and Christchurch phone book area separately."

Talk about deceiving marketing lingo... If it was a plan for free calls between those cities I would even signup. Better keeping using ZTALK, and the mobile phone after hours...






 

 

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juha
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  #58806 25-Jan-2007 10:20
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Agree, the release makes it sound as if the calling areas have been extended to cover the three main cities, but no... it's just the "phone book areas":

Subs - phone book areas include:
· Auckland - includes Auckland, Pukekohe, Hibiscus Coast, Helensville, Warkworth and Great Barrier local calling areas.
· Wellington - includes Wellington and the Kapiti Coast
· Christchurch - includes Christchurch, Ashburton, Darfield, Rangiora, Culverden/Waiau/Hanmer Springs, Akaroa, Amberley, Cheviot and Kaikoura.
It excludes calls to and from the Chatham Islands.




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  #58808 25-Jan-2007 10:41
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Is Steve Jackson smoking something? Wellington users sign up for a "deal" and get the same offering they're always had!

If TCL really want to take on Telecom like Alan Freeth says they need to then they're going to have to bring innovative marketing and plans to the market. This offering is just a big yawn.

TCL should be offering cheap fixed monthy rates or maybe even free calling for calls between all TCL customers where they be on network or HomeLine. You are never going to get customers with boring offerings like this and if they don't realise this already then it's yet further proof that the company lacks the killer instinct required to effectively compete with Telecom.


freitasm

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#58811 25-Jan-2007 12:11
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Ok, to be fair, the press release says "spend more time talking to friends and family anywhere in their phone book area", but still the first impression was different.





 

 

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TCLTECH
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  #58819 25-Jan-2007 13:40

freitasm: for regional phone calls.



The First paragraph clearly states regional.  I thought you guys were brainy........

This is an awsome deal really.  My parents live in a rural area of Auckland, they spend probably up to $100 on toll calls to friends and family in the same damn city.  This is the way it should have always been.

Another deal was also released today.   Unlimited Dialup Internet for $3.95  Try to find a problem with that.

freitasm

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#58821 25-Jan-2007 13:42
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turning the Auckland, Wellington and Christchurch phone book into a ‘Big Back Yard’ for regional phone calls.


I had the clear impression that ALL people covered in the Auckland, Wellington and Christchurch phone books would be a "Big Back Yard'.

The writing gave me idea it was simple making those three cities a single call region. That's who unclear the wording on this press release seemed to me.





 

 

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  #58822 25-Jan-2007 13:46

Ok but any confusion should be cleared up if you read the third paragraph.

freitasm

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#58823 25-Jan-2007 13:46
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TCLTECH: Another deal was also released today.   Unlimited Dialup Internet for $3.95  Try to find a problem with that.


Are implying I found a problem with the offer? I am just saying that the press release wasn't clear - and I actually called the signup number to get more information.





 

 

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juha
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  #58824 25-Jan-2007 13:49
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I think the BBY deal will be of interest to Aucklanders mainly, because so many live outside the 09 local calling area and have to pay national tolls.

A local calling area spanning all three cities would've been excellent but I can understand why it wouldn't be possible - the margins on reselling Telecom's phone service are in the four per cent region. No, that's not a typo...




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  #58826 25-Jan-2007 14:07
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It's interesting to note that when Telecom first proposed the reduction to in area codes in the late 80's there where going to be 6 regions (existing 5 + 1 more for the SI) and that all calls within that area code would be classed as local calls. It was decided that the impact on toll revenue (remembering calls could cost you $1 minute back then) would be far too much so it never made it off the drawing board.

Juha - I know TCL make 4% reselling HomeLine but once a customer is signed up they essentially have non coded access through TCL's network. If TCL can afford to absorb the interconnect rates for a call from Auckland to Orewa then they can afford to absorb the interconnect offering flat rate offering for the whole 3 regions? Doing something like this would gain them cutomers and it's unlikey Telecom would match it because the potential revenue loss for them would be far too great but they will steal customers from Telecom. It's a bit like Telecom offering free calls now from Wellington the Kapiti Coast (which TCL have always done) - a standard Telecom line till pay a toll call but if you ring Telecom and ask they'll give you the calls for free.

There is no disputing this is a great deal for Aucklanders - it's just a non existant deal for Wellington customers and an OK deal for Chch. TCL should have added the Wairarapa into the Wgtn deal - different area code but a similair situation to Auckland where people live and have many friends or family in Wellington and have to pay big $$ to call.

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  #58828 25-Jan-2007 14:16
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A couple of random thoughts. A while ago I recall Kapiti were in the 04 dialling area but when called from Wellington were considered toll calls. Is that still the case? I note that in the white pages Kapiti has marked as having a free calling area so presumably calls to Wellington would not be? So this plan would help those customers out.

As for free or cheaper calls between the three main cities, TCL could if they want send the calls up over VOIP over their fibre network (so long as you were a TCL residential customer) and inject them into the local PSTN and then charge less. If you were calling folks who are TCL customers in the other cities (so that excludes Auckland!) calls could be very cheap since they never have to traverse the Telecom network


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  #58854 25-Jan-2007 19:09
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lchiu7: A couple of random thoughts. A while ago I recall Kapiti were in the 04 dialling area but when called from Wellington were considered toll calls. Is that still the case? I note that in the white pages Kapiti has marked as having a free calling area so presumably calls to Wellington would not be? So this plan would help those customers out.

As for free or cheaper calls between the three main cities, TCL could if they want send the calls up over VOIP over their fibre network (so long as you were a TCL residential customer) and inject them into the local PSTN and then charge less. If you were calling folks who are TCL customers in the other cities (so that excludes Auckland!) calls could be very cheap since they never have to traverse the Telecom network

Larry


Ummm.... this is done now, without requiring VOIP, and it works very well. The structure of TCL is interconnected with Telecom at many points, hop off as quickly as possible and carry the call.

Re cheap calls to other customers - that doesn't work in a number portability world (how do you know whether a number is on Telecom or TCL?), which will be reality on 1 April.





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sbiddle
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  #58857 25-Jan-2007 20:12
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antoniosk: Re cheap calls to other customers - that doesn't work in a number portability world (how do you know whether a number is on Telecom or TCL?), which will be reality on 1 April.



But the issue could be handled completely differently on a mobile vs a landline. On a mobile people have always known that cheap or free call were typically on network only. There has never been any differentiation in the landline world for different carriers.

TCL need to find a reason for people to become HomePlan customers, up until now there hasn't been one. If TCL came up with some sort of FCN group where you can buy a FCN for another TCL customer for say $5 per month for flat rate calling or a fixed flat rate for all calls I'd put money on TCL signing up *large* numbers of HomePlan customers overnight. Because there is already a large base of on net customers in Wgtn and Chch you'd find them convincing other family members in other parts of the country. Portability has nothing to do with this because the people involved will already know if the other person is a TCL customer.

Obvious naked DSL and VoIP will allow this to happen for a far cheaper cost - TCL aren't going to be able to rely on getting large $ profits off a small customer base, they're going to need to drive a lower margin and get large numbers of customers. This strategy failed with HomePlan big time because the marketing and concept was stupid (especially initially offering line rental discounts for HomePlan and not on net customers) but the business model is good.





compost
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  #59011 27-Jan-2007 11:43
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The larger free calling area is ultimately just a bone tossed to us dogs to con us into being tied up for 12 months when the door to the butchers (i.e. naked DSL) is going to be thrown open in May...




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