what does vodafone new zealand think of this show they sponsor?

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stacey1122

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#11777 11-Feb-2007 15:10

you know vodafone new zealand sponsors the vodafone select live music tv show on the music channel c4. well c4 have made a change to their music show and now they don't have the top5 most requested music videos of the day,which they have had for the past two years now, in the last half an hour of their show.
this was why I and my friends watched,because if I want to watch a music video i can just go onto the artist's website to watch it there or on youtube,so why would I want to watch vodafone select live now?
alot of people like me are disappointed that c4 does not have the daily top5 most voted for music videos anymore and i am sure there are alot less viewers because of this.
does vodafone new zealand have a say in how the show works?

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#60428 11-Feb-2007 15:53

No I very much doubt they do

juha

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#60429 11-Feb-2007 15:56

I should damn well hope not... just because you sponsor something doesn't mean you get editorial say in the content.

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#60430 11-Feb-2007 16:03

Yet people seem to think that really happens. I remember accusations about a certain IT media site and xtra ads

juha

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#60431 11-Feb-2007 16:11

Well, having said that, I've heard of instances where editorial has become advertorial. I've never experienced that though, thank goodness. It just doesn't work.

Juha

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#60432 11-Feb-2007 16:13

It brings to mind a well known blogger who was paid to do certain content

cokemaster

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#60433 11-Feb-2007 16:42

.....Or a certain site who implemented a 'opinion centre' which ended up being a platform for Intels marketing department.

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simon14

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#60514 12-Feb-2007 14:10

juha: I should damn well hope not... just because you sponsor something doesn't mean you get editorial say in the content.

That's just like when Telecom sponsored Campbell Live, yet Johno stated that they wont be bias when interviewing Teresa Gattung and he wasn't. He hung Telecom and her out to dry - good job.

Needless to say, Telecom no longer sponsor Campbell Live.... typical.

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#60534 12-Feb-2007 15:09

simon14:
juha: I should damn well hope not... just because you sponsor something doesn't mean you get editorial say in the content.

That's just like when Telecom sponsored Campbell Live, yet Johno stated that they wont be bias when interviewing Teresa Gattung and he wasn't. He hung Telecom and her out to dry - good job.

Needless to say, Telecom no longer sponsor Campbell Live.... typical.

Why is that 'typical' ?

No one expects Campbell live to go easy on Telecom because they are a sponsor, so why should you expect Telecom to go easy on them?

Both parties make the right decision -

1. Campbell to interview the way he wanted.
2. Telecom to pull sponsorship from a program that doesnt improve its image.

Whats good for the goose is good for the gander - its a sound business decision, not some sort of "typical" sour grapes...

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#60536 12-Feb-2007 15:17

I don't think the TV programme can be made that would improve Telecom's image.... :)

But seriously, if Telecom pulled the sponsorship because of that one programme, it's not a clever move. It compounds the negative PR.

Juha

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#60541 12-Feb-2007 16:22

tonyhughes:
simon14:
juha: I should damn well hope not... just because you sponsor something doesn't mean you get editorial say in the content.

That's just like when Telecom sponsored Campbell Live, yet Johno stated that they wont be bias when interviewing Teresa Gattung and he wasn't. He hung Telecom and her out to dry - good job.

Needless to say, Telecom no longer sponsor Campbell Live.... typical.

Why is that 'typical' ?

No one expects Campbell live to go easy on Telecom because they are a sponsor, so why should you expect Telecom to go easy on them?

Both parties make the right decision -

1. Campbell to interview the way he wanted.
2. Telecom to pull sponsorship from a program that doesnt improve its image.

Whats good for the goose is good for the gander - its a sound business decision, not some sort of "typical" sour grapes...

I dont expect Telecom to go easy on them, but my theory is that Telecom may have sponsored Campbell Live thinking Campbell Live would go easy on them, but they didnt.... and because of that, Telecom pulled sponsership!!! It's typical because Telecom has always shown in the past to be an unethical, money hungry, uninvesting, lying company and this proves it yet again :)

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#60542 12-Feb-2007 16:51

Hmmm just like Mitsubishi pulling sponsorship from Holmes because of the 'cheeky darkie' comment. Charlies didn't seen to have a problem.

Seriously if you think Telecom pulled sponsorship from Campbell live because of some negative comments you must be on drugs. Considering that it cost probably $750K for the Telecom placement it was probably more likely a business decision. Has any one noticed that Telecom were also not involved in the Sevens this year? or that they have pulled back on Rugby sponsorhip?

It is already well known that Telecom are cutting costs.

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#60549 12-Feb-2007 17:58

Jama:
Seriously if you think Telecom pulled sponsorship from Campbell live because of some negative comments you must be on drugs. .

Well actually as so happens I am in fact on drugs, Erythromycin to be exact.... complicated story really but i find them quite effective!!!

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#60551 12-Feb-2007 18:08

Jama: Has any one noticed that Telecom were also not involved in the Sevens this year? or that they have pulled back on Rugby sponsorhip?

It is already well known that Telecom are cutting costs.

Yep, it's a good move on Telecom's part.

I could never understand why they wasted their money on so much "sponsorship" to begin with!

I remember reading somewhere that such "branding" exercises usually accomplish little in terms of customer loyalty and can in fact be counter-productive because the customers perceive it as a waste of money.

Theresa was from a Marketing background rather than Technical and it showed in terms of Telecom's prioritisation of advertising spend versus other avenues of investment that could have benefitted Telecom's bottom line directly.

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#60558 12-Feb-2007 18:49

simon14:
Jama:
Seriously if you think Telecom pulled sponsorship from Campbell live because of some negative comments you must be on drugs. .

Well actually as so happens I am in fact on drugs, Erythromycin to be exact.... complicated story really but i find them quite effective!!!

ROFL..... antibiotics...

thats like saying my g/f is on drugs cause she takes panadol!!

but back on topic....

for those who seem to think Telecom pulled sponsorship from C.L. because of one program obviously dont watch it often - John lashes out at Telecom whenever he can (most of the time justifiably to some degree... im not arguing that point).

so if you think your argument stacks up, on that basis, they would have pulled sponsorship after about 2 weeks!

although thats not reallly on topic either LOL

"what does vodafone new zealand think of this show they sponsor?"

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#60810 14-Feb-2007 19:47

Vodafone presumably think that targetted advertising to Hip-Hop/R&B fans must compete with Telecoms Boost mobile plan which targets the same demographic which seems to make up the majority of the content on C4. (It does every time I see it mid afternoon and mid evening anyway).

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