and better....
About four years ago, Telstra disciplined one of its executives for rigging an online opinion poll hosted by technology news website ZDNet Australia. The executive responded to the poll 288 times and ZDNet traced the miscreant's internet address back to fort Telstra. At the time former senior Telstra PR Graham Salt blamed the incident on ZDNet and said the publication's polls lacked integrity.Rod Bruem, one of the ranking colonels in Telstra's public relations army, said a single visitor voted in the poll hundreds of times.