Got this with a bunch of Mobile World Congress - not really "news" but good to know so I am posting in the forum:


Barcelona, Spain – February 11th, 2008. End2End, Europe’s leading provider of managed service solutions for mobile data, and Vodafone New Zealand, New Zealand’s largest mobile phone operator, today announced that Vodafone has fully outsourced its operations and management of mobile games proposition to End2End.

End2End is providing Vodafone NZ its award winning Content Retailing Solution, a fully outsourced, managed and hosted mobile games retailing service, including content sourcing and deployment, retail management and settlement. It also offers Vodafone NZ the option to run an operator branded ‘Club Zone’ with global cross-operator connected gaming, community and multiplayer.

“With End2End running our portal we can now bring games to market more quickly and cost effectively whilst not having to deal with the technical complexities and administrative burden,” said Charlie Clementson, Head of Vodafone live! of Vodafone New Zealand. “This leaves us to focus on the marketing instead, which combined with the very active retailing efforts by End2End, gives us a significant uptake in sales volumes.”

“This is a significant deal for End2End both in terms of expanding our global relations with Vodafone, as well as confirming the value of our local presence in the APAC region”, says Bernadette Lyons, Managing Director of End2End. “We are very happy with the cooperation with Vodafone in New Zeeland, and the uptake of the service is looking very promising.”


About End2End
End2End increases revenues and profitability of mobile data propositions for operators and service providers through outsourcing. End2End’s managed service solutions enable companies to benefit from specialist expertise, optimised processes and economies of scale to drive revenue growth while reducing Total Cost of Ownership by an average of 50% and reducing risk.

End2End is a mobile data specialist with extensive expertise and a solid track record of delivering partially and fully outsourced solutions that include a combination of technology and business processes. The company’s solutions are currently powering the delivery of mobile data services and content across more than 50 mobile operators in 20 countries on five continents. Customers include market leaders such as Microsoft, Motorola, Orange, O2, and Vodafone.


End2End is an independently operating company within the MACH Group. MACH is the leading data clearing and financial settlement company for roaming.



The bold/italic is mine.