I keep getting letters from Vodafone trying to sell me an ADSL connection. The letters have my street address, so VF clearly knows where I am.

I live in the rural countryside, many kilometres from the nearest cabinet. I know this because for years I was desperate to get off dial-up and neither Vodafone nor Spark nor anyone else could help me. Only when wireless RBI came along was I able to get broadband (with another provider).

An ADSL connection would not be possible at my property even if I wanted one, which I certainly don’t. For that reason and others, I am getting very tired of receiving these pointless sales letters. I know they are mass mailings, but surely a technical company like Vodafone is capable of filtering out unsuitable addresses from its database. I suggest they try looking at their own coverage maps.

As someone who tries to be environmentally responsible, I find this continuous paper waste offensive. It may not amount to much in the larger scheme of things, but the principle of it offends me. I also dislike being constantly spammed by VF, even if it is snail mail. Investors in the company might also wonder what other wasteful inefficiencies are needlessly bleeding money if it can’t even be bothered to check its own mailing lists.

This ongoing paper bombardment does not create an image of a modern, forward-looking company. The impression I get from it is more like the death throes of a wounded dinosaur. If this is the company’s idea of 21st century advertising, who would want to trust it with anything as technical as an Internet connection?