SKY AND VODAFONE TO LAUNCH NEW SERVICE FOR NZ CONSUMERS

SKY Television and Vodafone today confirmed that an agreement has been reached to launch a brand new service for Vodafone customers.

The new agreement will allow Vodafone to bundle SKY content, mobile and fixed line voice and internet services, providing an attractive and compelling “quad play” service for their customers.

The new five year agreement is a natural extension to SKY’s current content agreement with Vodafone, SKY Mobile TV, which delivers a variety of entertainment and information channels, including an exclusive made-for-mobile news channel [SKY News] plus live sport to customers across Vodafone’s 3G network.

John Fellet, SKY Television CEO, says, "Our strategy is to offer content to customers anytime, anywhere so that they can watch what they want, when they want to. The extension of the relationship with Vodafone to become our pay television telecommunications partner will greatly benefit consumers with the associated discounted pricing arrangements that bundling will deliver.”

Russell Stanners, Vodafone CEO says, “This is another excellent example of how our two brands are able to work together to provide consumers with the full ambit of communications and entertainment options – either at home, or on the move.”

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