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3496 posts

Uber Geek


# 31321 12-Mar-2009 23:16
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Hey guys,
Doing a marketing assignment and want to go through a few ideas regarding integrating PXT + video PXT into a hypothetical marketing campaign. I know you can chop down the cost of bulk SMS quite considerably however I'm not too sure about the aforementioned items.

Hypothetical figures are between 500,000 and 1,000,000 of both across all cellphone networks in an NZ context.

I know this question is rather random but would I be safe to assume that with that kind of quantity and considering it will not be sent from mobile devices that a PXT maybe as low as $0.15 and a video PXT around $0.30??

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61 posts

Master Geek

  # 200951 13-Mar-2009 08:28
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To my knowledge neither carrier offers Bulk PXT as a service - unless you're acting as a content provider in which case you'd normally charge the subscriber a few dollars to receive the PXT and then share the revenue with the Telco.

You could probably hand-engineer an MMS by sending it through as a binary SMS (emulating the MMS notification) using the existing bulk SMS services and point the MMS to donwload content from your own server. However this would a) probably violate your terms of use with the carrier, b) cost the subscriber money to download from your non-zero rated website, c) perhaps not work on a number of handsets. I did do a proof of concept of this once and it worked.

However, considering your last question about validating your pricing assumptions - given that bulk SMS is around the 10c - 14c mark depending on volume I'd assume that the Telco's would start pricing for PXT messages at at least 30c and then having size based increments - so a video would be > 50c. However, that's just how I would price it.

The best way to do this would be to use the Carriers own bulk PXT services - and if you were sending that many messages you'd need to talk to them.

I think your biggest issue will actually be compliance - how did you get a million subscribers to agree to receive your mobile spam!

675 posts

Ultimate Geek


  # 201165 14-Mar-2009 09:50

Have a look at Sonic Mobile and Run the red, they may be able to give you some information

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