Vodafone's latest attempt to extract yet more money from customers is now a 44c SMS surchange while roaming on Vodafone Australia as of the 20th April. This surcharge is being introduced because "Vodafone have been absorbing this cost since 2000".
If Vodafone have been losing money since 2000 offering same rate calls/sms's since they lauched it in 2000 you really have to wonder about the intelligence of their billing people in keeping this deal in place!!