I thought I would make a list on the things I think vodafone can do to make it's service better as there is alot of competition from telecom because telecom have the fixed line advantage and it shows with their freedom plan.

-Improve their autoroam coverage to other countries. Vodafone offer autoroaming for prepay users to Australia,Fiji,Britain,Spain
They have had these countries for a while and have not added any more autoroam agreements with any other operators from any other countries. Vodafone should have autoroaming agreements with India, South Africa,Thailand,China, Japan,USA. All the countries which are common for new zealanders to travel to. There are alot more too.
 Vodafone also need to offer satellite phones for rent when people go to a country with very bad coverage or no coverage at all or with a different frequency not supported by their phones. Other operators around the world offer satellite phones to rent directly from the mobile operator.

-Because vodafone sponsors the vodafone warriors and vodafone select live on tv they should stream these shows live on 3G.I'm surprised vodafone has not offered live television yet apart from live prime news broadcasts and sometimes live skynews. Mobile television is huge over in other countries like britain and is a great incentive for users to buy 3g phones and a great revenue stream for the mobile operator. There is a thing called Cell Multimedia Broadcast which lets operators stream live television to phones and I think it gives 250 users on each base station the ability to have live television on their cellphones as it says here:

http://www.huawei.com/publications/view.do?id=318&cid=96&pid=61

-Telecom is going to have a video calling network soon, and that will make it on a level playing field with vodafone. Telecom also have their new freedom plan with $10 month calling from a fixed line  to 027 mobile for up to 60minutes each call.Telecom also have $10 text to any network. Vodafone should just have $10 a month for 500 vodafone to vodafone national texts per month for all prepay users. They will not have to worry about termination rates because the texts will be between only vodafone nz mobiles.Same for calling, vodafone should let a prepay user nominate one vodafone mobile phone number which they can call for $10 a month and their calls can last 60minutes. You can only change the nominated vodafone mobile phone number once a month.

-Now vodafone needs to offer a HSDPA desktop modem for users with normal computersso they can use it and offer pc cards for laptops. There is already a HSDPA modem out right now for normal computers. You can view it here:

http://www.alibaba.com/catalog/11251032/HSDPA_UMTS_EDGE_Modem.html

A reasonable monthly plan with a large data cap and around the same prices or cheaper than fixed line offerings would make it very appealing.

-I do not know if this is done anywhere in the world, but would it be great if there was advertising banners in the vodafone live wap service.It would be great for vodafone to provide things like television listings, movie listings, sports news, and weather for free. The television listing pages etc could have an advertising banner at the top of the page. I mean the internet has advertising banners, why not wap?

-Vodafone should improve their coverage by sending a text message to all it's customers asking them where their coverage is weak or where there is no signal at all and get customers to text message back to vodafone the suburb or place where there is no coverage or very weak coverage and also text message back the make and model of their phone. This way vodafone can start fixing their coverage issues where only telecom have coverage is some places and not vodafone.

-Vodafone optimise their 3G network.If you do not know what optimising a 3G networks means then look at this:
http://www.arieso.com