New Vodafone interactive bus stops

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sbiddle

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Topic # 8851 3-Aug-2006 09:02

http://www.nzherald.co.nz/section/story.cfm?c_id=5&ObjectID=10394272

Anybody know where in Wellington these will be located so I can have a play next week?

I played with a few Bluetooth enabled bus stops in the UK last year that could automatically send you ads or song snippits, it's interesting that Vodafone have chosen IR for this in NZ.

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Reply # 43211 3-Aug-2006 11:28

I guess it's because there are more phones equipped with IR than with Bluetooth.

sbiddle

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Reply # 43218 3-Aug-2006 12:30

lokinz:
I guess it's because there are more phones equipped with IR than with Bluetooth.

I would go as far as saying more people would know how to use Bluetooth that IR. 99% of people would have never used IR on their phones and probably wouldn't even know what way to hold their phone. While the number of phones with Bluetooth is less more people would know how to use it.

ajobbins

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Reply # 43219 3-Aug-2006 12:31

What will happen if I point my IR CDMA nokia at one of these things?

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chiefie

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Reply # 43220 3-Aug-2006 12:34

adamj: What will happen if I point my IR CDMA nokia at one of these things?

It becomes Vodafone. Hehe

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alasta

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Reply # 43227 3-Aug-2006 13:13

I'm surprised to hear you guys suggest that handsets supporting infrared are more common than those supporting bluetooth. From my own observations, infrared is supported by very few handsets currently on the market.

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Reply # 43240 3-Aug-2006 14:41

chiefie: It becomes Vodafone. Hehe

:| - No Seriously, is the content network specific? IE will only a VF handset be able to receive the content? My VF doesnt have IR you see

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bradstewart

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Reply # 43242 3-Aug-2006 15:00

Of course everybody already walks around with their phone in their pocket with infrared on frying their....

3g

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Reply # 43244 3-Aug-2006 15:10

I can't really imagine that the content would be Vodafone specific.

That aside, the whole concept sounds a bit strange to me (and I normally like this sort of thing).
If the adverts had codes to text to a special number to get back (for example) MMS content - then I could imagine it taking off.
But having to physically go up to the sign? That sounds like a limited market to me!

lokinz

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Reply # 43245 3-Aug-2006 15:12

alasta: I'm surprised to hear you guys suggest that handsets supporting infrared are more common than those supporting bluetooth. From my own observations, infrared is supported by very few handsets currently on the market.

It is more like 50/50 at the moment, but don't forget, not everyone has the "latest" handset, and in the past there were more infrared handsets than Bluetooth. (From my observations working directly with the latest mobiles (In NZ) for the past 3 years)

3g: I can't really imagine that the content would be Vodafone specific.

That aside, the whole concept sounds a bit strange to me (and I normally like this sort of thing).
If the adverts had codes to text to a special number to get back (for example) MMS content - then I could imagine it taking off.
But having to physically go up to the sign? That sounds like a limited market to me!

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cokemaster

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Reply # 43253 3-Aug-2006 17:08

I would have thought that the logical choice would have been to use Bluetooth. Then you don't have all the problems like having to line up your handset.

However on the other hand, having an advertment beam messages to every visible bluetooth handset in range would get annoying... having to actually line a phone up means that people won't have to worry about getting spammed with messages they didn't request.

I'll reserve my judgement till I see one in action.

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simon14

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Reply # 43258 3-Aug-2006 17:41

All i know is that my 3g Motorola doesnt have IR or Bluetooth... bloody Vodafone!!

JAMMAN2110

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Reply # 43260 3-Aug-2006 17:48

simon_nz90: All i know is that my 3g Motorola doesnt have IR or Bluetooth... bloody Vodafone!!

Now thats unfair, you can not blame your phone choice on vodafone

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Reply # 43263 3-Aug-2006 18:09

It is if they advertise that its bluetooth capable and then it turns out to support virtually nothing except for headsets.

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chiefie

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Reply # 43267 3-Aug-2006 18:33

Hmm a bit something like this [Land Rover spams my phone in Times Square]. And the new advertisement marketing using Bluetooth.

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Reply # 43268 3-Aug-2006 18:46

chiefie: Hmm a bit something like this [Land Rover spams my phone in Times Square]. And the new advertisement marketing using Bluetooth.

The Land Rover campaign is similair to the Bluetooth Billboard campaign in the UK

http://www.newscientist.com/article.ns?id=dn7883

It was live when I was there last year, the Cold Play concept was very cool. Definately annoying if you don't want to be spammed all the time but in terms of a new marketing idea it's a brilliant use of new technology. The technology has lots of uses such as retail stores where customers could be sent information about a product that they could take away with them or offer discounts or coupons for products when you enter a store.

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