Vodafone Free Text Weekends

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simon14

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#9681 4-Oct-2006 15:22

Ends at the end of this month (31st October).

Any ideas if they will continue it on like the previous two times, or do you think they will end it once and for all?

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#47540 4-Oct-2006 15:30

It's about time Vodafone dumped the tired concept and went for something new that was beneficial to customers and also created revenue.

Personally if I was in Vodafone's marketing team I'd be launching $2 TXT weekends with 100 included TXT's to any network.

simon14

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#47541 4-Oct-2006 15:35

Yea I do agree they should be more innovative and make a deal promotional offer.

$2 text weeks sounds good, but you if sent all those 100 msgs to Telecom mobiles, Vodafone would be loosing a lot of money for Telecom for the text msgs, so i don't think that particular idea is in their best interests.

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#47545 4-Oct-2006 16:29

But each customer they win over TNZ is two more in the race. Paying a little to capture a new audience is not a bad business. It's investment.

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JAMMAN2110

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#47547 4-Oct-2006 16:32

sbiddle: It's about time Vodafone dumped the tired concept and went for something new that was beneficial to customers and also created revenue.

Personally if I was in Vodafone's marketing team I'd be launching $2 TXT weekends with 100 included TXT's to any network.

What only 100? Not to mention that a single txt may end up costing you $2.00, I've used 1700+ SMS messages in a day on one of the many free txt weekends...

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#47550 4-Oct-2006 16:45

simon_nz90: Yea I do agree they should be more innovative and make a deal promotional offer.

$2 text weeks sounds good, but you if sent all those 100 msgs to Telecom mobiles, Vodafone would be loosing a lot of money for Telecom for the text msgs, so i don't think that particular idea is in their best interests.

Is there anybody on here who can actually say what the SMS interconnection rate is between networks now? I know in the old days this was public knowledge and was listed on the Telecom website (used to be 14c + GST from memory). I believe this rate is now very minimal.

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#47557 4-Oct-2006 18:46

freitasm: But each customer they win over TNZ is two more in the race. Paying a little to capture a new audience is not a bad business. It's investment.

I would have thought that the type of people who regularly send a lot of text messages are probably unlikely to spend a lot of money on other services. At the risk of creating a stereotype, most heavy text messaging users seem to be teenagers.

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#47558 4-Oct-2006 18:50

Correct. But at the risk of lowering the ARPU, well any income is better than no income.

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simon14

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#47572 4-Oct-2006 20:58

I beleive it's pointless for Vodafone or Telecom to invest too much money to gain more customers.

The ratios between the two telecos will always be around 50/50, with slight variations each way.

If Vodafone did manage to get say 70% of the mobile market, Telecom would just come out with some great offer which will even out the market again.

Vodafone know this, so whats the point in brining out really great offers, all that will do is increase competition between the two companies and both will be forced to lower prices, which = less revenue.

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#47574 4-Oct-2006 21:01

Why is it pointless to invest money to gain more customers? If they don't they will only loose customers but if they gain more then they make more money, then if they make more than what they spent to gain said customers... Its called a business

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#47575 4-Oct-2006 21:02

simon_nz90: I beleive it's pointless for Vodafone or Telecom to invest too much money to gain more customers.

The ratios between the two telecos will always be around 50/50, with slight variations each way.

If Vodafone did manage to get say 70% of the mobile market, Telecom would just come out with some great offer which will even out the market again.

Vodafone know this, so whats the point in brining out really great offers, all that will do is increase competition between the two companies and both will be forced to lower prices, which = less revenue.

Vodafone will soon have access to home line customers and currently there market share is %0 this will be easy to grow

simon14

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#47576 4-Oct-2006 21:06

JAMMAN2110: Why is it pointless to invest money to gain more customers? If they don't they will only loose customers but if they gain more then they make more money, then if they make more than what they spent to gain said customers... Its called a business

I never said its pointless to invest money in gaining more customers, i said its pointless investing too much money giainging new customers.

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simon14

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#47577 4-Oct-2006 21:07

johnr:
simon_nz90: I beleive it's pointless for Vodafone or Telecom to invest too much money to gain more customers.

The ratios between the two telecos will always be around 50/50, with slight variations each way.

If Vodafone did manage to get say 70% of the mobile market, Telecom would just come out with some great offer which will even out the market again.

Vodafone know this, so whats the point in brining out really great offers, all that will do is increase competition between the two companies and both will be forced to lower prices, which = less revenue.

Vodafone will soon have access to home line customers and currently there market share is %0 this will be easy to grow

Thats a different story all together, investing in that particular product would be very worthwhile because they currently have no share in that market.

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#47580 4-Oct-2006 21:16

Jamman, you miss the point.

Cheaper/better deals for the consumer breeds terrorism. You wouldn't want to support terrorism would you?
Only by keeping the status quo and by keeping the prices high.... terrorists won't be able to afford to call each other.

Foiling terrorists and making telcos lots of money - best of both worlds!

If you don't agree with me jamman, you'll be crushed with the jackboots of freedom!

(this is a joke if you didn't realize already)

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JAMMAN2110

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#47581 4-Oct-2006 21:21

simon_nz90:
JAMMAN2110: Why is it pointless to invest money to gain more customers? If they don't they will only loose customers but if they gain more then they make more money, then if they make more than what they spent to gain said customers... Its called a business

I never said its pointless to invest money in gaining more customers, i said its pointless investing too much money giainging new customers.

But how much is too much? too much to keep customers and make double what you spend?

simon14

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#47600 5-Oct-2006 00:19

JAMMAN2110:
simon_nz90:
JAMMAN2110: Why is it pointless to invest money to gain more customers? If they don't they will only loose customers but if they gain more then they make more money, then if they make more than what they spent to gain said customers... Its called a business

I never said its pointless to invest money in gaining more customers, i said its pointless investing too much money giainging new customers.

But how much is too much? too much to keep customers and make double what you spend?

My point was this; Vodafone would be silly to launch a huge promotion costing them millions of dollars to obtain another 10% of the mobile market.... why? because then Telecom will do the same and regain back that 10% and in the end, both telcos will loose out because they wont be making as much money.

Prime example, when Vodafone was doing really well, Telecom had to do something to stop loosing their market share, what did they do? They launched $10 text.... they would have rather charged 20c per txt but they were forced to bring out $10 text in order to stop loosing more of the market and to obtain what they had left. Because of $10 text, Vodafone now has fee text weekends and a range of new text ad ons in You Choose. If Vodafone wasn't doing so well in the first place, Telecom wouldnt of had to laucnh $10 text in which case we would still be paying the full rate because there would be no need for change. Its all just basic competition really.

However, there is the few new customers that come in and the few that are willing to change, so Vodafone and Telecom really only need to market for the sake of them, just to obtain what they have and to keep the balance even.

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