macuser:
This pricing is also the same from local distributor Ingram, doesn't seemed to be a consumer upgrade product out yet.
We have told a lot of customers that they would be expecting to pay upwards of $300 if they didn't take the free upgrade path by the due date.
Or they could wait till they replace the machine and get it with the new machine.
Machines that are running W7, are probably due for replacement, machines running W8, probably don't see a massive difference in W10, enough to spend $300+. The W8 machines are likely at least a couple of years old.