Advertisement time on Newstalk ZB and other radio stations: How much is too much?

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frednz

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#207230 15-Dec-2016 10:09

Do you think the amount of time devoted to advertisements on Newstalk ZB and other commercial radio stations is just too much? I realise that commercial radio has to earn an income, but it seems that at least half of the time they are on air is taken up with advertisements. Even at the time of the big earthquake in the middle of the night when we needed a local emergency station to keep us updated, the advertisements still poured out. So, how much is too much when it comes to advertisement time on commercial radio?

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#1689335 15-Dec-2016 12:40

There's no fine line between "advertisement", "advertorial", and "editorial comment - biased so as not to criticise or to offend advertisers or alienate listeners by presenting anything other than populist sentiment".

The general answer isn't regulation (as to % content). It's to change station.

Sorry that doesn't offer an answer as to local "public service" news - but as in the recent quakes and tsunami warning debacle, even if they'd offered more information, it would have been wrong thanks in part to the inept management for NZ's (local) tsunami warning system. (no 24 hour expert monitoring for local tsunami risk - just hope that when a tsunami does happen, the sole duty officer could be found/woken up, sober and ready to make an urgent critical decision).

I think that was supposed to be something that is going to be changed, but as it's drifted from the news headlines, perhaps not. Memories are short, and it would cost $$$ to have someone on duty 24/7.

BlueShift

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#1689350 15-Dec-2016 13:21

Radio NZ is ad-free I believe. Otherwise, CDs, MP3s, paid streaming, anything but commercial radio will do wonders for your sanity.

I have a short commute, I can normally listen to about 3 songs on the way to work. If I have the radio on I'm lucky to hear a half of one between annoying ads and vapid DJs. So I haven't had radio on in my car, or at home in years. A workmate has a radio on his desk to remind me what I'm not missing - 6 songs on high-rotate, a bunch of ads on even higher-rotate, and DJs who are compelled to talk even when they have nothing to say (ie, all the time).

If there's an earthquake or other disaster, Radio NZ is your best bet, commercial TV and radio were useless at 12:10am when Kaikoura fell into the sea. Personally, I went to the internet, then back to sleep after it said there was no tsunami risk - luckily I'm in Hamilton and there's always no tsunami risk.

alasta

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#1689712 15-Dec-2016 20:15

RNZ for news & current affairs, and your personal collection for music. Problem solved.

Dunnersfella

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#1689735 15-Dec-2016 20:42

BlueShift:

luckily I'm in Hamilton

Never thought I'd see this posted...

Anyway.

On 100% talk radio stations I can understand why they need to 'take a break' and coordinate things between segments... Sometimes there's simply no callers etc.

Having said that, commercial radio is bleeding money and sales managers are winning over programme directors... have been for years actually.

richms

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#1689741 15-Dec-2016 21:00

I cant stand radios in workplaces.

You can get a pretty nifty little FM transmitter off aliexpress, USB powered and presents to the computer as a sound device for cheap;

Richard rich.ms

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#1689777 15-Dec-2016 22:21

Any advertising is too much. That's why I only listen to RNZ or streams.

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frednz

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#1689779 15-Dec-2016 22:25

alasta:

RNZ for news & current affairs, and your personal collection for music. Problem solved.

I agree that RNZ is a really good option, but I suppose it's not designed so much for local chat by way of people calling in and commenting on local events, such as an earthquake that is fairly localised to one city etc.

I can't understand why Newstalk ZB etc think that people don't mind listening to perhaps as much as 30 minutes of ads per hour, there must be a saturation point at which people say enough is enough. I mean, how many times do we really want to hear "kick that old bed into touch" etc etc!

I think Radio Live may have less advertisement time per hour than Newstalk ZB, particularly in the five minutes preceding the hourly news.

RNZ has some really good in-depth programming on various subjects, but at times it's obviously not as fast-moving as continuous talkback radio.

Then of course there's Tony Veitch giving great interviews on sporting topics, but can't someone tell him that his raucous cackle almost fuses my radio!

As for Mike Hosking, well he must hold the world record for delivering the most number of words per minute, one day he'll simply explode!

Geektastic

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#1689790 15-Dec-2016 23:51

frednz:

alasta:

RNZ for news & current affairs, and your personal collection for music. Problem solved.

I agree that RNZ is a really good option, but I suppose it's not designed so much for local chat by way of people calling in and commenting on local events, such as an earthquake that is fairly localised to one city etc.

I can't understand why Newstalk ZB etc think that people don't mind listening to perhaps as much as 30 minutes of ads per hour, there must be a saturation point at which people say enough is enough. I mean, how many times do we really want to hear "kick that old bed into touch" etc etc!

I think Radio Live may have less advertisement time per hour than Newstalk ZB, particularly in the five minutes preceding the hourly news.

RNZ has some really good in-depth programming on various subjects, but at times it's obviously not as fast-moving as continuous talkback radio.

Then of course there's Tony Veitch giving great interviews on sporting topics, but can't someone tell him that his raucous cackle almost fuses my radio!

As for Mike Hosking, well he must hold the world record for delivering the most number of words per minute, one day he'll simply explode!

Good job we have both I guess - the very last thing I would want to listen to is "local people commenting on local events" if I am honest.

30 minutes of ads in an hour would just drive me insane so that would be well past my saturation point - and unlike TV you can't see where they are at so you can't mute it or something to save yourself the pain....

dejadeadnz

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#1691215 16-Dec-2016 19:59

NewstalkZB itself is too much. Utter tripe compared to RNZ.

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#1691218 16-Dec-2016 20:13

For national information I listen to RNZ. For music in the car I have my MP3 player. For local information in disasters, there is absolutely nothing. The media here really are pretty pathetic.

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#1691261 16-Dec-2016 21:00

Geektastic: Any advertising is too much. That's why I only listen to RNZ or streams.

So, correct me.

You like radio? No advertising? Streams I take it are free?

So you prefer a service that suits you, i.e. no revenue to support it, and you want it for free?

We may need a socialist party

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tdgeek

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#1691263 16-Dec-2016 21:07

What a useless thread. There are people that like JUST the facts. There are people that enjoy the social interaction that talkback provides. No one is wrong, and what grates about these never-ending threads is I want this, so everyone else is an idiot. Have none of you heard about choice? And we aren't sheep? Choice is everywhere, use it.

Geektastic

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#1691317 16-Dec-2016 23:42

tdgeek:

Geektastic: Any advertising is too much. That's why I only listen to RNZ or streams.

So, correct me.

You like radio? No advertising? Streams I take it are free?

So you prefer a service that suits you, i.e. no revenue to support it, and you want it for free?

We may need a socialist party

No, I never said I wanted it for free. You said that.

I'm happy to subscribe. I just don't want to listen to advertisements.

richms

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#1691323 17-Dec-2016 02:29

I pay for spotify pandora and also have amazon prime music. Youtube red gets me play music.

Whats an ad again?

Richard rich.ms

tdgeek

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#1691376 17-Dec-2016 10:39

Geektastic:

tdgeek:

Geektastic: Any advertising is too much. That's why I only listen to RNZ or streams.

So, correct me.

You like radio? No advertising? Streams I take it are free?

So you prefer a service that suits you, i.e. no revenue to support it, and you want it for free?

We may need a socialist party

No, I never said I wanted it for free. You said that.

I'm happy to subscribe. I just don't want to listen to advertisements.

To cover lost advertising revenue, what would it cost to subscribe to one station? $5 per month? $15?

Another model to consider is to cease all advertising across all media. Radio, TV, billboards, everything. We would all know nothing about hats going on in retail.

Or to reduce advertising and to offset that with a lesser subscription. For all radio, all TV, etc.

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