Telco ads. Are they worthwhile?

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#687578 18-Sep-2012 09:41

Maybe the ads are not targeted at idle geeks

crackrdbycracku

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#687799 18-Sep-2012 16:38

The telecom turtle ad always has me thinking "Yeah, the turtle... now what were they selling again?"

The VF one has me going "OK, it's a cheeky Maori kid joke I can live with that" but this kid is no Billy T.

But it could be worse. The KiwiBank ads are pretty much unforgivable. Yeah, I want a rule breaking, rebel bank run by children who jump off rocks into (lets hope deep enough) water without supervising adults. Forgive me, but isn't that pretty much how the Global Financial Crisis happened?

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#687809 18-Sep-2012 17:11

This thread is proof that they are working. Period.

stevenz

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#688073 19-Sep-2012 11:05

Ads often work inversely to desired. Example; I will refuse to deal with State insurance or buy McCains products because of their inane advertisements.

I also fail to see the corelations to someone proficient in an ancient martial art for assassins and someone who shows you how to download an app on your phone, or a turtle and a cellphone network.

@KnightNZ

crackrdbycracku

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#688093 19-Sep-2012 11:15

I guess it isn't easy trying to come up with advertising concepts for telcos. We all know who they are, the products and services they are pushing aren't really differentiated so actually trying to inform us isn't going to do much.

We already have all the information we can get from an ad campaign and the other stuff such as which plan will work for you or which phone you want isn't easy to put across in a TV ad. Basically, you will choose a phone and plan based on your needs and budget. It will be a considered decision, not an impulse buy.

So, all they can really do is try and associate the brand with something positive or memorable, in these cases turtles and ninjas.

Yeah, as State Insurance shows; it could always be worse.

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#688116 19-Sep-2012 12:03

Latest State insurance ads I love

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crackrdbycracku

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#688129 19-Sep-2012 12:19

johnr: Latest State insurance ads I love

As entertaining TV, yes. As a reason to have insurance with State, NO.

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#688161 19-Sep-2012 13:34

crackrdbycracku:
johnr: Latest State insurance ads I love

As entertaining TV, yes. As a reason to have insurance with State, NO.

I always thought they were as ironic as Telecom's turtle broadband ads. "Destroyed exports to china"... um, I hate to say it but I'm pretty sure not even State's going to approve THAT claim! "What's that you say? Eight billion dollars? Hmm, I think that's a bit over your coverage limit..."

DonGould

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#688427 19-Sep-2012 20:33

johnr: Latest State insurance ads I love

John, when it comes to ads the latest one by your company sucks... I cringe when I see it associating tech people with that image.

But when it comes to brand awareness, what's this Telecom ad they're talking about? (Point made?)

D

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#688429 19-Sep-2012 20:36

So, all they can really do is try and associate the brand with something positive or memorable, in these cases turtles and ninjas.

Yeah, as State Insurance shows; it could always be worse.

maybe they need to combine ads?

androidoriphone

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#688450 19-Sep-2012 21:21

Marketing and advertising are very funny. For example: I used to hate that advertisement about "Spray and Walk Away". I didn't get it at the beginning but it seems like everyone knows about it. And now I actually bought that product just because it stuck in my memory. So if you actually remember the ads, they are already half successful :)

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#688451 19-Sep-2012 21:25

DonGould:
johnr: Latest State insurance ads I love

John, when it comes to ads the latest one by your company sucks...? I cringe when I see it associating tech people with that image.

But when it comes to brand awareness, what's this Telecom ad they're talking about?? (Point made?)

D

edit: removed not worth wasting my time on

DonGould

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#688457 19-Sep-2012 21:43

johnr:
DonGould:
johnr: Latest State insurance ads I love

John, when it comes to ads the latest one by your company sucks...? I cringe when I see it associating tech people with that image.

But when it comes to brand awareness, what's this Telecom ad they're talking about?? (Point made?)

D

edit: removed not worth wasting my time on

I don't know what I missed.... but you did realise that my comment was a complement to your companies ad guys?

Sure, I don't personally 'like' the ad, but it got my attention, same can't be said for the Telecom ads. I have no idea what ads people are talking about with respect to Telecom.

I've seen the VF one more than once that I can recall.

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#688811 20-Sep-2012 13:47

Kyanar:
crackrdbycracku:
johnr: Latest State insurance ads I love

As entertaining TV, yes. As a reason to have insurance with State, NO.

I always thought they were as ironic as Telecom's turtle broadband ads. "Destroyed exports to china"... um, I hate to say it but I'm pretty sure not even State's going to approve THAT claim! "What's that you say? Eight billion dollars? Hmm, I think that's a bit over your coverage limit..."

And the inference that they now provide coverage for dream-related losses.

@KnightNZ

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#688862 20-Sep-2012 14:36

I in no way support the underlying premise, but in the Agree/Disagree radio ads from British American Tobacco Company disputing the plain packaging initiative - if you want people to take notice, at least use Kiwi actors for the voices and not Australians...

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