New milk bottles

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#785351 22-Mar-2013 10:37

old3eyes: Wonder if this will be an opportunity to put the milk price up??

no the drought will do that and Fonterra does turn over 19.8 nz billion a year so its not a small company.

Common sense is not as common as you think.

stagnant16

206 posts

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#785382 22-Mar-2013 11:50

DaveDog: It's a marketing rort. Nothing more...

I enjoyed the taste from the new bottles over the old, so maybe not such a rort!

mattwnz

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#785402 22-Mar-2013 12:38

This was on Campbell live and the new bottles only apply to the fonterra brand, which is priced about a dollar higher than house brands. There hasn't been a drop in milk consumption, just their brand. House brand consumption has infact increased. so they have created something that gives their brand a point of difference to justify the price difference. If you buy the milk fresh and always keep it in the fridge there should be very little difference in taste. The problem is you don't know how the retailer has looked after the milk prior to you getting it.

Chainsaw

358 posts

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#785408 22-Mar-2013 12:50

So when looking in from the open top will we be able to see how much is left, or will it still be too dark? Have to judge by weight alone? :(

old3eyes

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#785412 22-Mar-2013 13:01

Chainsaw: So when looking in from the open top will we be able to see how much is left, or will it still be too dark? Have to judge by weight alone? :(

You have to buy the Fontera approved dip stick to measure the milk left..

Regards,

Old3eyes

DaveDog

336 posts

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#785420 22-Mar-2013 13:14

stagnant16:
DaveDog: It's a marketing rort. Nothing more...

I enjoyed the taste from the new bottles over the old, so maybe not such a rort!

Ever had milk from a carton? If the light issue was real - that would taste different too.

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kiwirock

694 posts

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#785422 22-Mar-2013 13:17

DaveDog: It's a marketing rort. Nothing more...

100% agree. It's a business, it's about profit, definitely marketing rort. I wonder how the chances are it's mainly because the supermarket brands are under cutting their Anchor brand. Something tells me they're in the business of marketing and money more than anything else

wallop

367 posts

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#785425 22-Mar-2013 13:22

I only buy cardboard cartons of milk because it tastes better and does not have the stink that milk in plastic bottles develops. I can have my cardboard milk go days past the best before date and still taste and smell good. Plastic usually stinks days before the best before date.

doozy

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#785458 22-Mar-2013 14:36

I was listening to Radio Live this morning ... I thought Marcus Lush summed up this announcement.

They made a big deal of it, seemed like they were going to announce something significant, something that New Zealanders have been asking for, which I would have thought would be a) cheaper milk or b) better control over farms who drain effluent into rivers, 2 things New Zealanders do want.

Instead they come up with this milk bottle thing?

Who wanted this? All milk I have comes from cardboard so it certainly wasn't me.

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jonherries

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#785459 22-Mar-2013 14:39

jaymz: Known about the changes that Fonterra have been planning for a long time

The main reason isnt for the taste, it is to extend the life of the milk so there isnt so much waste due to the time it takes to get from the plant to the shops. They are now able to extend the life so there is less returns. Currently it takes up to 3 days for milk to get from the plant to the shop shelves.

Taste is the marketing ploy they are using to help get the idea more support from the consumers.

Actually a pretty neat/expensive machine that produces the bottles. Previous machines (producing the current bottles) are USA brand UniLoy blowmoulding machines. The new ones are from Italy :)

I believe the thought that this is about returns, as much as I believe it is about marketing. They aren't doing it for you...

Jon

surfisup1000

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#785465 22-Mar-2013 14:46

brad_p: Article here: http://www.stuff.co.nz/business/farming/8454933/New-milk-bottles-on-the-way

Surely you would need to be quite a milk connoisseur in order to taste any difference.

I think the negative of not seeing how much milk is left would outweigh any benefits!

I can taste the difference between carton and plastic bottle milk.

The fluorescent light in the supermarket fridges do change the taste.

I used to buy cartons but with 3 kids it is more convenient buying the bottles.

I welcome the change.

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wellygary

8810 posts

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#785467 22-Mar-2013 14:48

Opaque plastic milk jugs are not rocket science

http://www.dairyfoods.com/articles/gallons-get-new-look

While fonterra may claim its "triple layer" is novel, international companies have been using solid colour plastic for a long time,

If this new bottle is a hit, I would expect the housebrands to follow with some form of opaque plastic in the near future, sure it won't be "triple layered" but I am fairly sure that it will be enough to keep their market share

pctek

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#785468 22-Mar-2013 14:51

I was buying Green valley milk - $1.125 litre.
But now I just buy milk powder and make it up - 99c a litre.
Use husbands beer brew bottles - they prevent light too.

mattwnz

20515 posts

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#785470 22-Mar-2013 14:54

wallop: I only buy cardboard cartons of milk because it tastes better and does not have the stink that milk in plastic bottles develops. I can have my cardboard milk go days past the best before date and still taste and smell good. Plastic usually stinks days before the best before date.

I remember when I was at primary school and they had school milk in cardboard containers in about 1990. They were big news back then, as apparently chemicals from the packaging could leach into the milk. Not sure how true this was, or whether it was just scaremongering, as it was when glass bottles switched to cardbaord containers. Bit the school stopped selling them for some time. They however probably fixed this. But I haven't purchased cardboard containers since.

c3rn

291 posts

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#785482 22-Mar-2013 15:07

For some reason I can't seem to get past the fact that there will be no way of knowing how much milk is left without picking it up :-S

I think I'll have to start moving to home brand milk.

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