There are enough stores in NZ for them to be taking the country seriously. The thing is, the 'cheap and cheerful' approach of the store (minimal costs to maximise profits) has carried onto their website. Why re-design it if it still works? The thing is, they know that most people do their research, then just go to PriceMe or PriceSpy and choose the cheapest store... or use it to bargain with the sales person who is standing in front of them. As long as the feature on PriceMe / PriceSpy, they'll be happy enough.
I agree, the website is very outdated and it is very hard to find things online. Compare it to a site like Dick smith.. it needs some updating. If you use the search bar it will come up with offers that were active months ago instead of showing the current pricing.
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