The PC Nanny state strike again (Toyota ad withdrawal)

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#1454613 21-Dec-2015 15:42

I saw the ad on saturday before star wars, I found it a bit funny but also in poor taste. The kid beside me loved it until he found out they were dead singing animals.

MikeB4

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#1454614 21-Dec-2015 15:43

I love the way when someone disagrees with a decision NZ is a Nanny State.....

This decision must have had a Huuuuuuuugggggeeeeee impact on people.

meesham

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#1454616 21-Dec-2015 15:45

People getting offended by it is probably good for the ad, more people will be wanting to see it now and it'll get shared with social media (notice that Toyota hasn't requested that the video be taken down). Toyota's been losing the race against the Ford Ranger so they'll be trying anything to get their sales up again.

JWR

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#1454619 21-Dec-2015 15:57

Which would you prefer?

Nanny state or Islamic state?

reven

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#1454622 21-Dec-2015 16:04

ok I'm actually glad that ad was pulled, im usually I dont care about these kinds of things, but yeah that ad deserves to be pulled. such bad taste.

reven

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#1454627 21-Dec-2015 16:06

meesham: People getting offended by it is probably good for the ad, more people will be wanting to see it now and it'll get shared with social media (notice that Toyota hasn't requested that the video be taken down). Toyota's been losing the race against the Ford Ranger so they'll be trying anything to get their sales up again.

not sure, it just cements the idea that Toyota is not the brand of car for me, I'll stick with Mazdas.

alasta

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#1454646 21-Dec-2015 16:34

I personally found this ad offensive, but lots of people didn't. With other content in the media the opposite is often true.

Ultimately advertisers have to gauge public opinion for themselves and make their own commercial decisions based on that, as Toyota did in this case. That's much better than having a government agency like Advertising Standards trying to draw lines around things that are enormously subjective.

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Sideface

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#1454649 21-Dec-2015 16:46

JWR:

Which would you prefer?

Nanny state or Islamic state?

Islamic State Militants Drive Brand-New Toyota Trucks

Sideface

Rikkitic

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#1454653 21-Dec-2015 16:50

I thought the ad simply missed the mark. They were trying to be funny, and did not succeed.

Plesse igmore amd axxept applogies in adbance fir anu typos

mattwnz

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#1454656 21-Dec-2015 16:57

I think it should have been pulled down solely for it's crap CGI. Bit of a sick mind to come up with that sort of advert, talking corpses making big speeches. It is typical shock jock marketing. It has probably paid for itself in the publicity it is getting.

JWR

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#1454668 21-Dec-2015 17:10

Sideface:
JWR:

Which would you prefer?

Nanny state or Islamic state?

Islamic State Militants Drive Brand-New Toyota Trucks

Also favoured by Somali pirates and Al Quaeda!

http://www.newsweek.com/why-rebel-groups-love-toyota-hilux-74195

dafman

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#1454697 21-Dec-2015 18:00

Forget the PC or not angle. It just wasn't funny or entertaining.

(and the new Hilux still can't hold a candle to the Ranger in the looks department).

gzt

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#1454712 21-Dec-2015 18:25

Ranger: Stuff: "Using natural voice commands, like "temperature 20 degrees", "play AC/DC" or "I'm hungry", the driver can control the car's climate controls, entertainment system and navigation system more easily than ever before."

"I'm hungry"? What happens then?

Fred99

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#1454713 21-Dec-2015 18:30

gzt: Ranger: Stuff: "Using natural voice commands, like "temperature 20 degrees", "play AC/DC" or "I'm hungry", the driver can control the car's climate controls, entertainment system and navigation system more easily than ever before."

"I'm hungry"? What happens then?

Seat belt pre-tensioners tighten just a bit.

Batman

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#1454716 21-Dec-2015 18:42

A fully kitted out 2015 Wildtrak is magnificent. Not sure about the 2016 half open eyes. But I'd hate to own a car that breaks as soon as the warranty runs out.

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