Behodar:

 

sir1963:

 

Yeah, it can be as little as the colour of a part and its a different SKU.

 

 

In the States there have been some manufacturers selling the exact same product via two different retailers with two different SKUs, e.g. 1234W for the one sold at Walmart and 1234B for the one sold at Best Buy. This allows the retailer to refuse to price match, by claiming it's not the same product.

 

Edit: Which I now see was already mentioned. I need to actually start reading before posting...

 

They do the same with beds here, you go to 1 retailer and get a spec and price list, go 3 doors down to another retailer and the spec's are the same but the sku and the name of the bed is different and when you ask for price match they won't.

Good example is sleep maker, they name their products different depending on the store.